What's included

• Mood Board and Creative Direction

  2 mood boards with explanation and reasoning behind each option and clear design direction in terms of typography, color palette, illustrations, brand visuals, etc

• Brand Strategy Session (1.5-2hrs)

  A strategy session to unpack your branding questionnaire as well as refine any loose ends

• Full Brand Strategy (mission, vision, values, competitive analysis, target audience, brand voice, personality, story, message, archetype)

  A full brand strategy to truly uncover your brands essence and understand all the building blocks that make your brand unique. Your strategy will ensure that you hit the ground running with a clear picture of who you are, who your tribe is and the secret sauce that will keep them coming for more

• Full Logo Suite

  Primary logo, secondary logo, brand mark/submark

• Color Palette

  Color palette based on color psychology and brand personality

• Typography

  Font pairings that complement the brand

• Digital Mockups

  Mockups that show the brand in action to assist in visualizing the final design

• Brand Guidelines Document

  Guidelines showing how to effectively use the different brand elements, such as appropriate and inappropriate logo, color, and type use. Essential in maintaining brand consistency

• 2 Add-on

  1 add-on from list

• Final Files (EPS, PDF, PNG, JPG)

  Final file formats

• 3 Rounds of Revisions

  Revisions to ensure final outcome is exactly how you envisioned it!

• Add-ons

  SOCIAL MEDIA ASSETS - Instagram post templates - Instagram story templates - Instagram highlight covers - Instagram reel covers - Instagram styling PRINTED MATERIALS - Business cards - Thank you cards - Menu - Voucher - Gift card - Flyers PACKAGING - Product packaging - Mailer boxes - Mailer bags - Labels - Tags - Tissue paper - Stickers