Identify Pain and Pull

Frame the problem What users want? Why they want it? What are the existing problems?

Problem size Is it Large? Urgent? Valuable?

Define Ideal Customer Profile (ICP) Narrow down and be very specific about their characteristics

Go on a listening path Conduct user interviews with ICP’s to understand existing struggles

The idea is solid!!! Let’s go 🚀

Define Riskiest Assumption What needs to be right to keep going?

User interviews What can we learn from our ICP group(s)?

Run experiments Use landing pages, sales sheets and prototypes to validate assumptions

Develop a Hypothesis for the solution What the solution should be to solve the problem?

We have the map...

Define product / feature scope What’s the core of the product? What key behaviours are we driving?

Define usage How will the product be used? How frequently?

Run experiments What can be tested in terms of scope and usage before building?

Create Product Requirement Doc Document everything that should go into your product / feature

Users adopt, use and pay for it 🏆

Build the product / feature Build as defined and launch to early adopters

Measure Usage & Value Creation Are people using the MVP as expected? Did we solve the problem?

Keep iterating Incorporate users feedback and check your metrics for changes

Get to Problem-Solution fit Solution is solving the problem and move towards scaling

Keep building and watch it grow

Build - Measure - Learn Rinse and repeat!!! Double down on what works and ditch the rest