Impactful product & features
Starting at
$
75
/hrAbout this service
Summary
Identify Pain and Pull
Frame the problem
What users want? Why they want it? What are the existing problems?
Problem size
Is it Large? Urgent? Valuable?
Define Ideal Customer Profile (ICP)
Narrow down and be very specific about their characteristics
Go on a listening path
Conduct user interviews with ICP’s to understand existing struggles
The idea is solid!!! Let’s go 🚀
Define Riskiest Assumption
What needs to be right to keep going?
User interviews
What can we learn from our ICP group(s)?
Run experiments
Use landing pages, sales sheets and prototypes to validate assumptions
Develop a Hypothesis for the solution
What the solution should be to solve the problem?
We have the map...
Define product / feature scope
What’s the core of the product? What key behaviours are we driving?
Define usage
How will the product be used? How frequently?
Run experiments
What can be tested in terms of scope and usage before building?
Create Product Requirement Doc
Document everything that should go into your product / feature
Users adopt, use and pay for it 🏆
Build the product / feature
Build as defined and launch to early adopters
Measure Usage & Value Creation
Are people using the MVP as expected? Did we solve the problem?
Keep iterating
Incorporate users feedback and check your metrics for changes
Get to Problem-Solution fit
Solution is solving the problem and move towards scaling
Keep building and watch it grow
Build - Measure - Learn
Rinse and repeat!!! Double down on what works and ditch the rest
What's included
Ideal Customer Profile / User Personas
Profile that represents a subgroup of your target audience
Problem Map
Analyses of a central problem by evaluating related ideas and determining how each connect
Assumptions Map & Hypothesis
Creates awareness of assumptions, potential associated risks and how to mitigate them
Product Workflow
Graphic overview of the business process
User Journet Map
Steps that a user takes in a process to accomplish a goal
User Story Map
Map of what's to be built, why, and for whom
User Stories
Describes the type of user, what they want and why. A simplified description of the requirements
Example projects
