What's included

• Product Vision

  Describes the future state of a product

• Empathy Map

  Articulates what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making

• Product Flywheel

  Grow your business by investing in a product-led user experience, designed to generate higher user satisfaction and increased advocacy, which in turn drives compounding growth of new user acquisition

• North Start Metric (NSM)

  The quantified sibling of the Product Vision. The one metric that captures the core value that your product delivers to customers

• Capabilities battle cards

  Identify key resources, features and services addressing key problems

• Market landscape

  Identify key players and mapping their strengths, relevant characteristics, and outreach strategy.

• Target markets

  Identify group of potential customers who a business aims to reach with its products or services

• Feature Analysis

  Compare the main features of a product or service across the competitor landscape

• Competitive Differentiation Analysis

  Define how a company's product or service can become distinct from what its competitors offer

• DHM model, Strategic hypotheses & Metric/Key Result Lockup

  Tease out high-level hypotheses / strategy that combine delight, hard-to-copy advantage, and are margin enhancing Assign metrics and key results to each product strategy