CLARIFY: Brand Strategy & Narrative Sprint
Starting at
$
3,000
About this service
Summary
FAQs
Do I need to have a logo or visual identity before this process?
No. CLARIFY focuses on your strategic and narrative foundation — it comes before design. If you already have visuals, we’ll review them for alignment, but they’re not required.
Do I need a brand name before we start?
Not necessarily. We can work with your existing name or shape the narrative that will inform future naming and design work.
What is required before we begin?
You should have clarity on your business model, core offer, and audience hypothesis — not necessarily perfect answers, but enough to build from.
What’s not included?
This process doesn’t include logo design, full naming exploration, or visual identity deliverables — those happen after CLARIFY, in DESIGN THE STORY.
What will I have by the end?
You’ll leave with a complete strategic and narrative foundation: positioning, story framework, and messaging system that can immediately guide creative, branding, and communication.
Can my team join the process?
Absolutely. Up to 3 participants are recommended for the workshops to ensure diverse input and alignment.
What's included
Brand Discovery Workshop
A live strategic session to align on business context, audience insight, and brand challenges. The goal: surface key tensions and opportunities that will shape your narrative.
Strategic Positioning Map
Defines your market role, value proposition, audience map, and differentiating pillars — turning intuition into structure.
Narrative Architecture Deck
A visual and verbal framework detailing your story’s foundation: purpose, promise, personality and proof. Ready to inform design, copy and creative briefing.
Verbal System & Tagline Exploration
Early articulation of your brand’s tone and tagline directions, aligned to your strategy and narrative positioning.
Duration
2 weeks
Skills and tools
Business Analyst
Business Consultant
Business Strategist
ChatGPT
Claude
Google Apps
Midjourney
Miro