SCALE BEAUTIFULLY — Brand & Growth Systems

Pro

Houdini Studio

Starting at

4,000

About this service

Summary

A four-week process that connects brand and growth. We define how your brand communicates, where it shows up, and what drives conversion. From content strategy to touchpoint design systems, this service transforms your identity into tangible growth tools — decks, social, newsletters and landing pages — ready to activate your go-to-market strategy.

FAQs

Do I need to have my brand identity completed first?
Yes — ideally through Design the Story or an existing identity. This process focuses on applying and scaling your brand through communication and growth.
Is content creation included?
No. We build your content system and strategy, not day-to-day execution. You’ll receive frameworks, templates and assets to empower your team or partners.
Do you manage campaigns or paid ads?
No. We define how your brand connects to performance and channels, but not campaign management.
What’s required before we begin?
Your existing brand identity, core business goals and clarity on target audience. We’ll shape the strategy and touchpoints from there.
What will I have by the end?
A complete growth-ready system: content strategy, playbook, templates and optional basic landing + newsletter setup — everything your team needs to scale communication.
Can your team handle the landing page setup?
Yes. My Lima-based dev team can implement from basic landing pages to complex, fully manageable websites, and newsletter setup in WordPress, Framer, or Mailchimp for fast activation.

What's included

Content Strategy & Growth Framework
A strategic plan that defines where, how and why your brand communicates — from content pillars and objectives to channel roles (social, email, landing, partnerships). It connects your story to your go-to-market strategy and growth objectives.
Touchpoint Design Systems
Design systems and templates for key brand and growth assets: pitch decks, newsletters, landing pages and social (brand + performance). Built in Figma for fast, scalable content creation.
Brand & Communication Playbook
A clear guide outlining your brand tone, channel mix, content formats, and publishing rhythm — ensuring consistency between storytelling, design, and performance goals.
Basic Development & Setup Support
Optional setup of a product landing page and newsletter automation (Webflow or Framer + Mailchimp). Includes direction, structure, and testing to launch fast and clean.

Duration

4 weeks

Skills and tools

Art Director

Content Strategist

Growth Marketer