DESIGN THE STORY — Strategic Identity & Design SystemsHoudini Studio
A four-week process that transforms strategy into identity. We define how your brand appears, feels, and behaves — creating a flexible visual system that is timeless, scalable, and deeply connected to your story. Developed in collaboration with Barcelona-based Design Studio Fresher, this process combines strategic guidance with world-class design execution.
What's included
Creative Direction Deck
A high-level creative document translating your strategy into visual foundations — defining tone, colour, typography, and imagery direction. It becomes the compass for every future creative and design decision.
Brand Identity System
Full development of your brand’s identity system, created in collaboration with Estudio Fresher. Includes logo suite, colour palette, typography hierarchy, iconography and primary visual assets.
Design System & Application Guidelines
A reusable visual design system delivered in Figma. It includes clear principles, visual rules and components that ensure brand consistency across all future applications — digital, editorial or campaign.
Implementation & Rollout Support
Two follow-up sessions to guide your internal or external teams on applying the brand system coherently and effectively after delivery.
FAQs
Not mandatory, but highly recommended. If you already have a solid brand strategy, we’ll review it during kickoff.
I lead the creative and strategic direction in partnership with Fresher Studio, a boutique Barcelona-based design studio specialised in identity systems.
Logo suite, colour palette, type hierarchy, visual components, and Figma-based design guidelines for future use.
This process does not include web design, UX/UI, or campaign content. Those can be developed separately through other services.
A complete brand identity and reusable Figma-based design system ready for consistent application across all platforms.
Yes. Up to three team members are encouraged to join workshops and reviews to ensure alignment.
Houdini's other services
Starting at$7,000
Duration4 weeks
Tags
Figma
Google Sheets
Midjourney
Miro
Notion
Brand Designer
Creative Director
Creative Strategist
Service provided by
Houdini Studio proBarcelona, Spain
- 10
- Followers
DESIGN THE STORY — Strategic Identity & Design SystemsHoudini Studio
Starting at$7,000
Duration4 weeks
Tags
Figma
Google Sheets
Midjourney
Miro
Notion
Brand Designer
Creative Director
Creative Strategist
A four-week process that transforms strategy into identity. We define how your brand appears, feels, and behaves — creating a flexible visual system that is timeless, scalable, and deeply connected to your story. Developed in collaboration with Barcelona-based Design Studio Fresher, this process combines strategic guidance with world-class design execution.
What's included
Creative Direction Deck
A high-level creative document translating your strategy into visual foundations — defining tone, colour, typography, and imagery direction. It becomes the compass for every future creative and design decision.
Brand Identity System
Full development of your brand’s identity system, created in collaboration with Estudio Fresher. Includes logo suite, colour palette, typography hierarchy, iconography and primary visual assets.
Design System & Application Guidelines
A reusable visual design system delivered in Figma. It includes clear principles, visual rules and components that ensure brand consistency across all future applications — digital, editorial or campaign.
Implementation & Rollout Support
Two follow-up sessions to guide your internal or external teams on applying the brand system coherently and effectively after delivery.
FAQs
Not mandatory, but highly recommended. If you already have a solid brand strategy, we’ll review it during kickoff.
I lead the creative and strategic direction in partnership with Fresher Studio, a boutique Barcelona-based design studio specialised in identity systems.
Logo suite, colour palette, type hierarchy, visual components, and Figma-based design guidelines for future use.
This process does not include web design, UX/UI, or campaign content. Those can be developed separately through other services.
A complete brand identity and reusable Figma-based design system ready for consistent application across all platforms.
Yes. Up to three team members are encouraged to join workshops and reviews to ensure alignment.
Houdini's other services
$7,000