DESIGN THE STORY — Strategic Identity & Design Systems

Pro

Houdini Studio

Starting at

7,000

About this service

Summary

A four-week process that transforms strategy into identity. We define how your brand appears, feels, and behaves — creating a flexible visual system that is timeless, scalable, and deeply connected to your story. Developed in collaboration with Barcelona-based Design Studio Fresher, this process combines strategic guidance with world-class design execution.

FAQs

Do I need to complete CLARIFY before starting this?
Not mandatory, but highly recommended. If you already have a solid brand strategy, we’ll review it during kickoff.
Who designs the visuals?
I lead the creative and strategic direction in partnership with Fresher Studio, a boutique Barcelona-based design studio specialised in identity systems.
What’s included in the design system?
Logo suite, colour palette, type hierarchy, visual components, and Figma-based design guidelines for future use.
What’s not included?
This process does not include web design, UX/UI, or campaign content. Those can be developed separately through other services.
What will I have by the end?
A complete brand identity and reusable Figma-based design system ready for consistent application across all platforms.
Can my team be part of the process?
Yes. Up to three team members are encouraged to join workshops and reviews to ensure alignment.

What's included

Creative Direction Deck
A high-level creative document translating your strategy into visual foundations — defining tone, colour, typography, and imagery direction. It becomes the compass for every future creative and design decision.
Brand Identity System
Full development of your brand’s identity system, created in collaboration with Estudio Fresher. Includes logo suite, colour palette, typography hierarchy, iconography and primary visual assets.
Design System & Application Guidelines
A reusable visual design system delivered in Figma. It includes clear principles, visual rules and components that ensure brand consistency across all future applications — digital, editorial or campaign.
Implementation & Rollout Support
Two follow-up sessions to guide your internal or external teams on applying the brand system coherently and effectively after delivery.

Duration

4 weeks

Skills and tools

Brand Design

Creative Strategist

Creative Director