Brand Identity: Clean, Bold, Modern

Pro

Mark Smith

Starting at

2,000

About this service

Summary

15 years of experience helping founders, startups & teams build brands that show up and stand out.

I design bold, modern brand identities with clarity and edge, built to communicate, differentiate, and scale. Every detail is crafted to work across real platforms, from pitch decks and packaging to digital products and brand touchpoints. Backed by a clear process and sharp execution, I make sure your brand looks aligned, intentional, and built for growth.

Process

Discovery & Research We start by understanding your business, goals, and audience. Through a collaborative process, I gather insights about your market, competitors, and brand aspirations to set the foundation for meaningful design.

Concept Development Here’s where the creative magic happens! I craft multiple logo and brand identity concepts, showcasing unique options that align with your vision. We’ll refine the chosen direction together, ensuring it captures your essence.

Finalization & Assets Once the design is perfected, I prepare all necessary files, including logos, color palettes, typography, and additional elements for print and digital use. Everything is delivered in a ready-to-use format.

Brand Guidelines & Handoff To keep your brand consistent across all touchpoints, I provide detailed brand guidelines. These serve as your go-to resource for logo use, typography, color application, and more. You’ll also receive all design files in various formats for flexibility.

Post-Launch Support Even after the project wraps, I’m here to support your branding needs. Whether it’s new materials or adjustments, I’ll ensure your brand continues to thrive.

FAQs

How long does the branding process take?
The timeline for branding projects typically ranges from 2–4 weeks, depending on the complexity of the work and the scope of deliverables. I ensure timely delivery while maintaining top-quality results.
What do I need to provide to get started?
To kick off the project, I’ll need a detailed brief about your business, including your goals, target audience, and any existing branding or inspiration. Don’t worry—I’ll guide you through the process and ask all the right questions!
How many logo concepts will I receive?
You’ll receive 3–7 distinct logo concepts to choose from. We’ll work together to refine your preferred direction to ensure it’s perfect for your brand.
Do you include revisions in the process?
Yes, revisions are included! My standard package covers up to 3 rounds of revisions to make sure the final design aligns with your vision. Additional revisions can be discussed if needed.
What’s included in the final delivery?
You’ll receive all logo files in various formats (PNG, SVG, AI, EPS) for both print and digital use. Additionally, I provide a brand style guide outlining logo usage, color palettes, typography, and other key branding elements.
Can you create additional brand materials like business cards or packaging?
Absolutely! I offer extended branding services, including business cards, packaging design, social media templates, and more. Let me know your needs, and I’ll tailor a package for you.
Do you offer support after the project is completed?
Yes, I provide post-project support for any additional needs, whether it’s tweaking files or creating new brand materials. I’m here to help your brand continue to grow.
What makes your branding service unique?
I combine creative storytelling with clean, modern design to build brands that resonate. With extensive experience in industries like hospitality, tech, and retail, I ensure your brand stands out while staying true to its values.
What if I’m not sure about my brand’s direction?
No problem! I specialize in helping clients clarify their vision and positioning through brand strategy sessions. Together, we’ll uncover your brand’s unique voice and identity.
How do I get started?
Simply reach out to me with your project details, and we’ll schedule an initial consultation. From there, I’ll create a custom proposal and plan to bring your brand to life.

What's included

What’s Included
◦ Logo Design ◦ Color System ◦ Typography System ◦ Visual Language Direction ◦ Brand Guidelines
How It Works
We start with a discovery call to align on your brand’s foundation, your story, audience, market, and goals. Then I translate that into a distinct visual identity: logo, color, typography, and supporting styles. You will receive around 5 strategic concept directions to explore, all built to scale and flex across real-world use. I only present when the direction is rock solid — when I would proudly use it myself. And if anything needs tuning, I am all in. We will refine until it’s right. In the end, you will walk away with a complete, confident identity system — plus clear brand guidelines so your team can apply it consistently everywhere. Clarity. Consistency. Confidence. Let’s design for that — and nothing less.

Example projects