We start with a quick discovery — a call or a short brief — to get aligned on your brand, your audience, and your goals. Then I will craft 3–5 distinct logo concepts, each rooted in strategy and tailored to your brand’s vibe. I only present when I am confident in the direction — when I would proudly use it myself. If revisions are needed, I am all in — we will tweak and refine until it’s exactly right. Once we’ve landed on the final design, you’ll get everything you need — organized, ready to use, and built to last.