Nude&Rude Brand Design

nude&rude is a sunless tanning brand that is introducing its revolutionary self-tanning products to the Southeast European market. While the market may not be familiar with nude&rude's technology, customers are already aware of similar products available at local beauty retailers that do not meet their needs. In order to differentiate their innovative self-tanning products, nude&rude asked us to develop a brand position, creative expression, and visual and verbal communication program. By clearly defining the brand and effectively communicating its unique value proposition, nude&rude hopes to stand out in a crowded market and meet the needs of its target customers.

THE NAME & MARK

Together with the n&r team, we decided on a distinctive and confident name that connected with the target audience and placed a brand on the spotlight. Following the main brand attributes; Rebelious, Glamourous, Confident; we designed the first and most important part of the brand, its logo. With carefull choice of typography, paired with minimal and bold expression, the brand mark was born. It happens on the interaction between luxury and rebelliousness, classiness and rudeness, expressiveness, and minimalism.