Brand Identity Design - Mini Brand Package

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About this service

Summary

I offer two tailored packages: the Mini Brand Package for businesses looking for quick, essential branding, and the Comprehensive Brand Package for businesses wanting a deep dive into strategy and a complete visual identity. These packages provide everything from logo design to full brand guidelines, ensuring your brand stands out.
The Mini Brand Package is perfect for startups or businesses needing a professional look on a tight timeline. It includes a thoughtfully crafted primary logo, a curated colour palette, and typography selection to establish your brand’s foundation. To ensure consistency, I provide a 1–2-page brand guideline that covers logo usage, colour application, and typography. Additionally, I design essential visual assets like business cards, letterhead, and an email signature to support your day-to-day operations. With two revision cycles included, you’ll have the opportunity to perfect the design to suit your vision. This package delivers a strong, polished identity to get your brand off the ground quickly and effectively.

Process

Step-by-Step Process
Mini Brand Package:
Initial Brief (1 Day): Quick consultation to understand your visual goals and preferences.
Concept Development (3–5 Days): Develop initial logo, colour palette, and typography designs.
Revisions (1–2 Days): Make necessary revisions based on feedback.
Final Delivery (2-3 Days): Deliver final logo, colour palette, typography, basic visual assets, and brand guidelines.
Estimated turnaround time: 1-2 weeks

FAQs

  • How long does it take to complete the Mini Brand Package?

    On average, the Mini Brand Package is delivered within 1-2 weeks, depending on the complexity of the design and the feedback/revision process.

  • What file formats will I receive for my logo and assets?

    You’ll receive your logo in multiple formats (e.g., PNG, JPG, SVG, and PDF) suitable for web and print use, as well as the visual assets in print-ready formats.

  • Can I request more revisions if needed?

    Yes, additional revisions can be added for a fee if you need more than the two included in the package.

  • What if I need more than the basic visual assets?

    Additional assets, such as social media templates or packaging designs, can be added to the package. Let me know your requirements, and I’ll provide a custom quote.

  • Will the logo design be unique to my brand?

    Absolutely! Every logo is custom-designed to reflect your brand’s personality, values, and target audience.

  • How do you choose the colour palette and typography?

    I consider your brand’s industry, target audience, and aesthetic preferences to craft a colour palette and typography that aligns with your goals.

  • What is included in the brand guidelines?

    The brand guidelines outline proper logo usage, colour codes, and typography applications to ensure brand consistency across all platforms.

  • Can I upgrade to the Comprehensive Brand Package later?

    Yes! If you decide to expand your branding, I’ll apply the cost of the Mini Brand Package towards the Comprehensive Package.

  • Do you offer support after the project is completed?

    Yes, I'm available to assist with any questions or additional design needs after the project is completed.

  • What happens if I don’t like the designs?

    I'll collaborate closely with you throughout the process to ensure the designs align with your vision. The included revision cycles allow me to refine the work based on your feedback.

What's included

  • Primary Logo Design

    A distinct and versatile logo tailored to represent your brand’s core identity across various applications.

  • Colour Palette & Typography Selection

    A cohesive selection of colours and fonts that align with your brand’s personality and ensure consistency in visual communication.

  • 1–2-Page Brand Guidelines

    A compact guide outlining logo usage, colour applications, and typography rules to maintain brand integrity across all platforms.

  • Basic Visual Assets

    Professionally designed essentials, including business cards, letterhead, and email signature, for a polished and professional look.

  • 2 Revision Cycles

    Two opportunities to refine the designs based on your feedback, ensuring the final outcome aligns with your vision.

Recommendations

(5.0)

Harmony A

Client • Jan 13, 2023

Nina is very thorough when it comes to designing your brand. She gets to the heart of things through personalized questions that really help you dig into the why of your brand, particularly if you're just starting out. She translates your conversations into artful branding quite effectively.


Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Canva
Figma

Industries

Brand Marketing
Graphic Design
Web Design

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