Brand Identity Design - Comprehensive Brand Package

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Nina Guico

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(1)

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About this service

Summary

I offer two tailored packages: the Mini Brand Package for businesses looking for quick, essential branding, and the Comprehensive Brand Package for businesses wanting a deep dive into strategy and a complete visual identity. These packages provide everything from logo design to full brand guidelines, ensuring your brand stands out.
The Comprehensive Brand Package is ideal for businesses ready to elevate their brand to the next level with a fully realized identity. This package includes primary and secondary logo variations, a meticulously curated colour palette, and typography selection to create a distinctive and versatile brand presence. I provide an in-depth 10+ page brand guideline, detailing everything from logo usage and colour codes to imagery style and tone, ensuring your brand’s consistency across all touchpoints.
This package also covers practical assets like business cards, stationery, and email signature designs, as well as custom social media assets, including profile images, banners, and post templates. For businesses with product offerings, I include packaging design with mockups to showcase your products in a way that captures attention and reinforces your identity. Additionally, I offer other applicable brand assets tailored to your specific needs, ensuring no aspect of your branding is overlooked.
With three revision cycles included, this package is designed to deliver a complete and cohesive identity that aligns perfectly with your vision and sets your business apart.

Process

Step-by-Step Process
Comprehensive Brand Package Process:
Strategy Session (1 Day): In-depth meeting to discuss your business goals, target audience, competitors, mission, vision, and brand values.
Strategy Development (2 Days): Translate insights from the strategy session into a focused brand direction, including positioning, messaging, and overall aesthetic.
Concept Development (5–7 Days): Create a range of logo, colour palette, and typography options based on the developed strategy.
Revisions (3–4 Days): Refine designs based on your feedback.
Final Delivery (2 Days): Provide all brand elements, including social media assets and extended guidelines.
Estimated turnaround time: 2-3 weeks

FAQs

  • How long does it take to complete the Comprehensive Brand Package?

    The process typically takes 2–3 weeks, depending on the scope of the project and the feedback/revision cycles.

  • What file formats will I receive for my designs?

    You will receive your logo and other designs in various formats, including PNG, JPG, SVG, and PDF, suitable for both digital and print use.

  • Can I request additional revisions beyond the three included?

    Yes, additional revisions can be arranged for an extra fee. I’ll ensure your brand identity is polished to your satisfaction.

  • What’s included in the 10+ page brand guidelines?

    The brand guidelines cover: • Logo variations and usage rules • Colour palette with hex, RGB, and CMYK codes • Typography applications for headings and body text • Imagery style and tone • Brand voice and messaging guidance • Application examples for consistency across platforms

  • Can I request additional brand assets?

    Absolutely! If you need more assets, such as merchandise designs, signage, or marketing materials, I can include them for an additional cost.

  • Is packaging design included in this package?

    Yes, packaging design is included, along with mockups to showcase how your product will look in real-world applications.

  • Do you offer support after the project is completed?

    Yes, I'm happy to assist with questions, updates, or additional design needs after the project’s completion.

  • What if I already have some brand elements? Can I still use this package?

    Of course! I can work with your existing elements and expand on them to create a cohesive, professional identity.

  • Will the designs work for both digital and print?

    Yes, all designs are created to function seamlessly across digital and print platforms, ensuring maximum versatility.

  • Can I upgrade from the Mini Brand Package to the Comprehensive Brand Package?

    Yes! If you start with the Mini Brand Package and decide to expand your branding, I can upgrade you to the Comprehensive Brand Package and adjust pricing accordingly.

What's included

  • Primary & Secondary Logo Variations

    A suite of logo designs, including primary and secondary variations, ensuring your brand looks consistent and professional across all touchpoints, from large signage to small social media icons.

  • Colour Palette & Typography Selection

    A carefully curated selection of colours and fonts tailored to reflect your brand’s identity and evoke the desired emotional response from your target audience.

  • 10+ Pages In-Depth Brand Guidelines

    A comprehensive guide detailing logo usage, colour codes, typography applications, brand tone, imagery style, and more. This document ensures consistency and clarity in all brand communications.

  • Social Media Assets

    Custom-designed social media essentials, including profile images, banners, and reusable post templates, to make your brand stand out and maintain visual cohesion across platforms.

  • Business Cards, Stationery, and Email Signature

    Professionally designed business cards, letterhead, and an email signature that reinforce your brand’s identity in every interaction, from client emails to official documents.

  • Packaging Design with Mockups

    Unique and eye-catching packaging design, complete with realistic mockups, tailored to represent your brand’s personality while ensuring functionality and appeal.

  • Other Applicable Brand Assets

    Additional assets specific to your brand’s needs, such as signage, apparel, or merchandise designs, ensuring all aspects of your brand are covered.

  • 3 Revision Cycles

    Three opportunities to refine and perfect your brand identity designs, incorporating your feedback to deliver results that align perfectly with your vision.

Example projects

Studio29 | Brand Identity Design

SWEAT AWAY | Brand Identity Design

BILLIE & LOUISE | Brand Identity Design

Recommendations

(5.0)

Harmony A

Client • Jan 13, 2023

Recommended

Nina is very thorough when it comes to designing your brand. She gets to the heart of things through personalized questions that really help you dig into the why of your brand, particularly if you're just starting out. She translates your conversations into artful branding quite effectively.

Skills and tools

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Canva
Figma

Industries

Brand Marketing
Graphic Design
Web Design

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