A technical and structural SEO review, written for the person who has to act on it.

Who this is for. Traffic is flat or dropped after a redesign, and the SEO advice you have received so far is a list of tools rather than a list of decisions.

What gets reviewed. Indexing and crawl: what search engines actually see, and where they see a generic shell instead of your page. Redirects, including the ones pointing at a homepage instead of the relevant page, which get read as soft 404s. Titles, descriptions, and headings across templates, not just the homepage. Structured data and whether it validates. Sitemap against reality. Core Web Vitals. Internal linking, usually the cheapest unused lever on an e-commerce site. And image alt text, which on CMS-driven sites is empty far more often than anyone expects.

Where this comes from. I ran exactly this on my own site: structured data across every URL, an llms.txt file for AI search visibility, and a redirect map after a full restructure. That included finding that a staging copy was open to crawlers and carrying the same analytics tag, which was quietly poisoning the data everyone was making decisions from.

AI search is included. How your site reads to AI assistants is now part of visibility, and most audits still ignore it.