From Idea to Identity — Strategy-Led Brand Design
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About this service
Summary
FAQs
Is this just a logo?
Nope. This is full brand strategy and identity work. You’ll leave with a clear brand direction and a visual system built to grow.
Can you refresh an existing brand?
Absolutely. If you already have something but it no longer fits — we can evolve it without losing its core.
What's included
Brand Strategy Starter Doc
A foundational brand strategy document including positioning, audience insight, voice pillars, and creative direction, designed to guide decisions beyond the logo.
Primary Logo + Variants
A full logo system with primary, secondary, and simplified marks, adapted for multiple formats and use cases (horizontal, vertical, icon-based, etc.).
Color Palette & Typography System
A custom set of brand colors and type pairings designed for digital and print use, with clear guidance on application and accessibility.
Visual Language & System
Includes graphic motifs, layout patterns, or icon direction, depending on what fits the brand, to bring coherence and flexibility across platforms.
Brand Guidelines Deck (PDF or Notion)
A shareable guide that explains how to use your brand identity: logos, colors, type, spacing, tone, dos/don'ts - all in one easy reference.
Optional Add-On: Social Media Templates
If needed, we can create up to 5–10 templates to help apply the new identity across key platforms (Instagram, LinkedIn, etc.).
Example projects
Skills and tools
Brand Design
Brand Strategist
Visual Designer
Adobe Illustrator
Adobe Photoshop
Figma
Industries