From Idea to Identity — Strategy-Led Brand Design
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About this service
Summary
FAQs
Is this just a logo?
Nope. This is full brand strategy and identity work. You’ll leave with a clear brand direction and a visual system built to grow.
Can you refresh an existing brand?
Absolutely. If you already have something but it no longer fits — we can evolve it without losing its core.
What's included
Brand Strategy Starter Doc
A foundational brand strategy document including positioning, audience insight, voice pillars, and creative direction, designed to guide decisions beyond the logo.
Primary Logo + Variants
A full logo system with primary, secondary, and simplified marks, adapted for multiple formats and use cases (horizontal, vertical, icon-based, etc.).
Color Palette & Typography System
A custom set of brand colors and type pairings designed for digital and print use, with clear guidance on application and accessibility.
Visual Language & System
Includes graphic motifs, layout patterns, or icon direction, depending on what fits the brand, to bring coherence and flexibility across platforms.
Brand Guidelines Deck (PDF or Notion)
A shareable guide that explains how to use your brand identity: logos, colors, type, spacing, tone, dos/don'ts - all in one easy reference.
Optional Add-On: Social Media Templates
If needed, we can create up to 5–10 templates to help apply the new identity across key platforms (Instagram, LinkedIn, etc.).
Example projects
Industries