Competitive Audit - Benchmark Your Product Against the Best!

Haunani Pao

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About this service

Summary

Are you looking to refine your product’s UX with a focus on industry best practices? Need a research expert to uncover successful patterns and areas for enhancement? Let’s connect!

I specialize in leveraging exemplary reviews to provide valuable insights into how your product stacks up against leading examples.

My process includes:

Comprehensive Analysis: Assessed by comparing similar, successful products to identify effective patterns, solutions and strategies. This involves understanding business goals, user roles, and specific scenarios and tasks

Industry Best Practices: Evaluated through the lens of top-performing examples to identify successful design elements, clear, actionable content and identify gaps in the user landscape. This helps uncover opportunities for improvement without the cost of direct implementation.

User Insights: Based on how other leading products handle user needs and challenges to accomplish business goals.

Actionable Recommendations: A prioritized list of competitive findings, how they present solutions to meet user goals, compare solutions and differences and recommendations to your product.

Why Choose Me?

With extensive experience in UX research, I offer insights that not only identify successful patterns but also provide strategic solutions to enhance your product's design. My approach ensures that you understand industry best practices and how to apply them to elevate your product.

Let’s work together to transform your product and achieve your UX goals!

Process

Kickoff

I start with an initial consultation to understand your project goals and timeline, product offerings, complexity, and constraints. We'll define the scope of work and the approach for the audit, including the types of products and scenarios to audit as well as specific questions to explore. We’ll also establish communication expectations and turnaround times for any requests or questions.

Discovery and Research

I review and analyze any client-supplied materials and to get the foundation of the product and user tasks. I audit similar products, synthesize insights and create a report of findings and recommendations.

Delivery Report

I review and analyze any client-supplied materials and to get a foundation of the product and user tasks. I audit similar products, synthesize insights and create a report of findings and recommendations.

Follow-Up

I am available for follow-up support to assist with implementation or post-implementation assessments to measure the impact of changes on the user experience.

FAQs

How long does it take for typical UX Research methods?
The timeline varies depending on the scope and complexity of the project and the type of research techniques needed. Typically, most UX research projects take 2 to 4 weeks from start to finish.
How much will the UX Research cost?
The cost depends on the research techniques used, the analysis of provided materials, and the depth of the research journey. After our kickoff meeting, where we agree on the scope and approach, I will provide a detailed quote.
What other types of UX Research can I do?
I have a knack for using different research methods, from Qualitative and Quantitative to Service Design, to ensure project success. Frequently used methods include expert reviews, competitive exemplar reviews for concept ideation, contextual inquiry, user testing of all types for validation, surveys, service design blueprints, journey mapping to create customer experience frameworks, and co-design workshops. If you're ready to take your project to the next level with some solid research and fresh insights, let's chat!

What's included

Comprehensive Exemplar Audit:
A Comprehensive Audit or Exemplar Review is perfect for exploring new concepts, identifying successful product features, or brainstorming new features for an existing product. It’s an efficient and cost-effective way to uncover successful patterns, gaps, and strategies by analyzing comparable products without the expense of implementation.
Synthesis of Observations and Recommendations:
Conduct audit, review and analyze similar existing products to understand key successes and gaps in the marketplace, providing insights into effective patterns and user strategies.
Report of Findings:
A detailed document comparing features, language, navigation, content and calls to action with those of leading competitors. This report will highlight how other organizations address similar challenges, how they differ in value proposition and how meet user goals.
Review Meeting:
We’ll discuss the findings report, answer any questions, and clarify any recommendations for the product roadmap.

Example projects