User Testing: What Do They Really Think About Your Product?

Haunani Pao

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About this service

Summary

Are you wanting to understand what users really think about your product and improve its usability? Need a research expert to uncover key user insights and areas for improvement? Let's connect!

My process includes:

Comprehensive User Testing: Select testing methods tailored to the product's life cycle stage to gather user data and measure key usability metrics. This involves understanding your business goals, user roles, and specific testing scenarios and tasks.

Deep User Insights: Conduct thorough testing sessions to observe user interactions, identify pain points, and understand user behavior. This helps uncover opportunities for improvement and ensures the product meets user needs effectively.

Actionable Recommendations: Create a prioritized list of actionable recommendations based on findings, focusing on enhancing usability, efficiency, and overall user satisfaction.

User Testing Methods

I’m hands on knowledgeable with various user testing methods to provide valuable feedback on your product. Here are a few of them:

“Paper Prototyping Testing” is useful early in the concept phase. It’s easy to use sketches on paper to ask a person how they would go through the main tasks of a product to validate concepts, ideas, understand user needs and identify gaps.

Intercept Testing is great for concept prototypes or working products with clear and universal features. I approach people and ask for 10 mins of their time to view a prototype and answer questions. Usually, I offer a cup of coffee or treats.

One-on-one “formal” usability testing with the “think aloud” methods is useful at major milestones of the new features to validate.

Post usability test surveys to gather qualitative and quantitative data. This is helpful to calculate usability metrics after testing has been conducted.

Unmoderated remote pop up surveys with working software on a staging server using a cloud service called Hotjar.

Post Launch Testing can use Hotjar to randomly reach out to website visitors over time and gather information with quick popup questions. This is useful to validate audiences or identify unexpected audiences that were unknown at the time of product creation.

Why Choose Me?

With extensive experience in UX research and user testing, I offer insights that identify user needs and provide strategic solutions to enhance your product's usability. My approach ensures that your product not only meets industry standards but also delivers a seamless and satisfying user experience.

Ready to take your product to the next level with insightful user testing? Let's chat!

Process

Kickoff

I start with an initial consultation to understand your project goals and timeline, product offerings, complexity, and constraints. We'll define the scope of work and the approach for the testing methods, prototypes and prep work needed to conduct user testing, including recruiting user types and tools. We’ll also establish communication expectations and turnaround times for any requests or questions.

Discovery, Prepare and Conduct Testing

I review and analyze any client-supplied research materials and access the product or prototypes to understand key user scenarios and tasks. Most of the prep work focuses on preparing methods and testing protocols, collaborating with the client to ensure we’re asking the best questions to test key areas of the product. On the testing days, depending on the method, I conduct the user testing, gather data and synthesize the findings to unpack insights and measure key usability metrics.

Delivery Report

Depending on the testing methods used, I report the findings pragmatically, including an infographic of the three key usability metrics, along with a summary of observations and recommendations to describe user behavior. I present the project's findings and insights in a comprehensive report during a virtual meeting, inviting discussion of the findings, prioritize recommendations, answer questions and discuss plans for product improvement.

Follow-Up

I am available for follow-up support to assist with implementation or post-implementation assessments to measure the impact of changes on the user experience.

FAQs

How long does it take for typical UX Research methods?
The timeline varies depending on the scope and complexity of the project and the type of research techniques needed. Typically, most UX research projects take 2 to 4 weeks from start to finish.
How long does it take for typical UX Research methods?
The cost depends on the research techniques used, the analysis of provided materials, and the depth of the research journey. After our kickoff meeting, where we agree on the scope and approach, I will provide a detailed quote.
What other types of UX Research can I do?
I have a knack for using different research methods, from Qualitative and Quantitative to Service Design, to ensure project success. Frequently used methods include expert reviews, exemplar reviews for concept ideation, contextual inquiry, user testing of all types for validation, surveys, service design blueprints, journey mapping to create customer experience frameworks, and co-design workshops. If you're ready to take your project to the next level with some solid research and fresh insights, let's chat!

What's included

Different User Testing Methods
The maturity of the product life cycle determines which research methods are best for concept testing, gathering user data, and measuring key usability metrics. Tailoring the approach ensures relevant and actionable insights.
Synthesis of Observations and Recommendations
Collaborative preparation of user testing methods to ensure the best questions are being asked. Conducting the testing and synthesizing the findings focuses on measuring key usability metrics and understanding user behavior.
Report of Findings
Depending on the testing methods used, the findings are reported pragmatically, including an infographic of the three key usability metrics, along with a summary of observations and recommendations to describe user behavior.
Review Meeting
Discuss the findings report on product usability, answer any questions, and clarify recommendations for the next steps in the product roadmap.

Example projects