Visual Identity Design

pro

Vaibhav Yadav

5

(3)

Starting at

$

1,500

About this service

Summary

Bringing Your Brand’s Personality to Life
Your visual identity is more than just a logo.
It's your brand’s story translated into a visual language that speaks directly to your audience.
Every choice, from the typeface to the color palette, is a strategic step toward building recognition and trust for your brand.
This service is perfect for businesses that want to stand out in a crowded market, connect emotionally with their audience, and create a memorable impression across all touchpoints.
Whether you’re a startup establishing your presence or an established business refreshing your look, this service will help you build a timeless and cohesive brand identity.
Here’s what you’ll gain:
A logo that truly reflects your brand’s essence.
A color palette and typography suite designed to harmonize and elevate your visual communication.
Supporting brand elements that make your brand versatile, consistent, and impactful.
Real-world mockups to visualize how your brand comes to life in various mediums.
Together, we’ll craft a visual identity that tells your brand story, resonates with your audience, and leaves a lasting impression.

Process

Process: Your Journey to a Unique Identity
Step 1: Discovery Consultation We’ll begin with a casual conversation to dive into your brand’s goals, values, and vision. This is where I learn what makes your brand special and what you want it to communicate.
Step 2: Research & Strategy I’ll analyze your industry, competitors, and target audience to ensure your identity is both relevant and distinctive. This step ensures that every design decision is intentional and aligned with your business goals.
Step 3: Concept Creation Using the insights from our discovery and research, I’ll present 3-4 logo concepts. Each design will include a primary logo, a secondary version, and an icon mark, showcasing different creative directions for your brand.
Step 4: Refinement & Revisions Once you select a concept, we’ll collaborate to refine it to perfection. With 2-3 rounds of revisions, we’ll ensure the final logo and supporting visuals align with your vision.
Step 5: Supporting Visuals & Applications With the finalized logo, I’ll develop a cohesive color palette, typography, and supporting brand elements like patterns, textures, and icons. These assets will enhance your brand’s versatility and recognition.
Step 6: Mockups & Presentation You’ll see your new identity applied to mockups like business cards, merchandise, and signage, giving you a glimpse of how your brand will live in the real world.
Step 7: Final Deliverables Once approved, you’ll receive all your files in various formats, along with a simple usage guide to maintain consistency across all applications.

FAQs

  • How long does the process take?

    The timeline typically ranges from 2-4 weeks, depending on the complexity of the project and the number of revisions required.

  • What files will I receive?

    You’ll receive your logo in various formats (SVG, PNG, JPEG, etc.) suitable for both digital and print use, along with the color palette, typography recommendations, and any supporting brand elements.

  • Can I request additional revisions?

    Yes, additional revisions can be accommodated for an extra fee. However, I ensure a collaborative process to minimize the need for extra revisions.

  • Do you provide editable files?

    Yes, I provide editable files for your logo and brand elements upon request.

  • What if I’m not satisfied with the final design?

    We’ll work closely together throughout the process to ensure the design aligns with your vision. If needed, I offer a satisfaction guarantee during the revision phase.

  • Can you design additional brand assets beyond the deliverables?

    Absolutely! Additional brand assets like social media templates, packaging, or promotional materials can be designed for an extra fee. Let me know your needs, and we’ll create a custom package.

  • Do you offer post-project support?

    Yes, I offer ongoing support to ensure your brand identity is effectively implemented. Let’s discuss any long-term needs you may have.

What's included

  • Discovery Consultation

    Let’s begin with a quick conversation to get a full understanding of your brand, your business goals, and the vision you have in mind for your identity. This helps ensure everything we design aligns with your needs.

  • Logo Design Package

    You’ll receive 3-4 initial logo concepts tailored to your brand’s personality. Each design will include a primary logo, a secondary variation, and an icon mark. I’ll refine your chosen concept through 2-3 rounds of revisions until it’s perfect.

  • Typography Selection

    Two handpicked typefaces that complement your brand’s tone and enhance your logo. These suggestions will be chosen with strategic intent to reflect your unique style and identity.

  • Custom Color Palette

    A thoughtfully curated color palette of 4-6 colors that embodies your brand’s personality and ensures your visual consistency across all touchpoints.

  • Supporting Brand Elements

    To give your brand a polished look, I’ll design 3-5 complementary elements like patterns, textures, or custom icons. These are ideal for adding depth and uniqueness to your branding.

  • Brand Mockups

    See your identity in action with mockups applied to real-world scenarios be it business cards, merchandise, signage, or packaging. These visualizations will help you imagine how your brand will live in the world.

Example projects

Unicapp - SaaS - Visual Identity Redesign

CSB - Cafe & Restaurant - Brand Identity Design

Pickup - Energy Drink - Identity and Packaging Design

Recommendations

(5.0)

Davis Johnson

Client • Dec 11, 2024

Recommended

Vaibhav is an Absolutely blast to work with! Quick turnaround time and great quality of work!

Riddhi Yadav

Client • Dec 10, 2024

Recommended

I highly recommend Vaibhav as a brand designer. His designs are creative, professional, and perfectly aligned with my goals. Working with him was a great experience!

Ashutosh Malave

Client • Dec 9, 2024

Recommended

Working with Vaibhav was an absolute pleasure. He brought exceptional creativity, strategic thinking, and attention to detail to the table, delivering a brand identity that perfectly aligned with our vision & goals. Vaibhav is professional, communicative, and highly committed to quality, making the entire process seamless. I wholeheartedly recommend him to anyone looking for a talented and reliable brand designer.

Duration

4 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma

Industries

Graphic Design

Work with me

More services

Brand Strategy & Identity Design

Example projects

STARTING AT

$2,500

fixed rate