Brand Strategy & Identity DesignVaibhav Yadav
Building brands that people can’t forget.
Your brand is more than just a logo.
It's the story, experience, and connection that your audience remembers.
I partner with founders, creators, and businesses to bring their vision to life through strategic thinking and design excellence.
Every decision, from strategy to aesthetics, is crafted to reflect your unique identity and create impact.
Here’s what you’ll gain working with me:
Clarity: Together, we’ll define your brand’s purpose, personality, and audience to ensure your messaging resonates.
Cohesion: From your logo to every design element, your brand will be consistent across all touchpoints.
Confidence: You’ll walk away with a brand that feels true to your business and sets you apart in your industry.
I believe in collaboration, simplicity, and real solutions.
Whether you’re starting from scratch or looking to elevate an existing brand, I’m here to make the process seamless and enjoyable.
Let’s create something unforgettable together!
What Makes Me Different?
A Thoughtful Process
Tailored Solutions
Strategic Creativity
Support Beyond Delivery
What's included
Discovery Consultation
We start with a simple, focused consultation to understand your business, audience, and goals.
This conversation helps define your expectations, identify gaps, and ensure we're aligned to create a brand that resonates perfectly with your audience.
Brand Strategy Session
Through a collaborative and highly interactive strategy session, we uncover the core values, personality, and voice of your brand.
This session is structured to give you clarity and actionable direction.
Primary Logo Design
Your primary logo will reflect the soul of your brand, crafted to be distinctive and timeless.
Every detail is designed to resonate with your target audience while being adaptable to your marketing and digital needs.
Supporting Logo Variations
Secondary logos and sub marks are essential for flexibility across different platforms.
These variations are optimized for specific uses, whether on social media, packaging, or print materials, ensuring your brand feels cohesive everywhere.
Typography & Pairing
Your brand’s typeface matters.
I’ll carefully select two typefaces that complement your logo and align with your brand’s tone.
These choices ensure readability and impact while supporting your brand’s voice.
Color Palette
A curated selection of 3-5 core colors designed to evoke the right emotions and connect with your audience.
These colors will set the tone for your brand and can be seamlessly applied across print, web, and beyond.
Supporting Brand Elements
These custom graphic assets like patterns, illustrations, or icons are created to extend your brand identity and bring cohesion across all platforms.
These assets ensure a polished, professional brand image no matter where they’re applied.
Application Mockups
Visualizing your brand in action is crucial.
I provide mockups that demonstrate your branding across real-world applications such as packaging, signage, and digital platforms, helping you see how your brand will live in the real world.
Brand Guidelines
A detailed and effective guide for your brand’s usage.
This document outlines logo placement, color codes, typography usage, and more to ensure consistency across all touchpoints, whether it’s used by your team or an external designer.
Two Revisions Per Key Asset
Includes two revisions for the logo, typography, and color palette to ensure the deliverables meet your vision.
Additional revisions can be discussed if needed.
Monthly Support (Optional)
Ongoing support tailored to your brand's needs.
This includes regular design updates, new graphic elements, and feedback to ensure your brand stays fresh and relevant. Available on a monthly retainer basis, pricing and scope can be customized based on your requirements.
FAQs
If you’re looking to create a memorable identity, connect with your audience, and stand out in your industry, branding is essential.
It’s more than just visuals, it’s the foundation of your business’s perception and growth.
This depends on the scope of the project. On average, a complete brand strategy and identity project takes 4-6 weeks. Timelines can be customized to fit your schedule and needs.
Absolutely!
If you already have a logo, we can work on expanding your brand’s identity, creating a cohesive style guide, or crafting additional elements like packaging, social media assets, and more.
While I work across various industries, I love partnering with founders, startups, and businesses that are passionate about making an impact.
Let’s talk to see if we’re a good fit!
Yes! I offer custom monthly retainers for businesses needing regular design updates, campaign creatives, or brand maintenance.
Example work
Vaibhav's other services
Starting at$2,500
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Graphic Designer
Logo Designer
Service provided by
Vaibhav Yadav Bengaluru, India
- 5.00
- Rating
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Brand Strategy & Identity DesignVaibhav Yadav
Starting at$2,500
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Graphic Designer
Logo Designer
Building brands that people can’t forget.
Your brand is more than just a logo.
It's the story, experience, and connection that your audience remembers.
I partner with founders, creators, and businesses to bring their vision to life through strategic thinking and design excellence.
Every decision, from strategy to aesthetics, is crafted to reflect your unique identity and create impact.
Here’s what you’ll gain working with me:
Clarity: Together, we’ll define your brand’s purpose, personality, and audience to ensure your messaging resonates.
Cohesion: From your logo to every design element, your brand will be consistent across all touchpoints.
Confidence: You’ll walk away with a brand that feels true to your business and sets you apart in your industry.
I believe in collaboration, simplicity, and real solutions.
Whether you’re starting from scratch or looking to elevate an existing brand, I’m here to make the process seamless and enjoyable.
Let’s create something unforgettable together!
What Makes Me Different?
A Thoughtful Process
Tailored Solutions
Strategic Creativity
Support Beyond Delivery
What's included
Discovery Consultation
We start with a simple, focused consultation to understand your business, audience, and goals.
This conversation helps define your expectations, identify gaps, and ensure we're aligned to create a brand that resonates perfectly with your audience.
Brand Strategy Session
Through a collaborative and highly interactive strategy session, we uncover the core values, personality, and voice of your brand.
This session is structured to give you clarity and actionable direction.
Primary Logo Design
Your primary logo will reflect the soul of your brand, crafted to be distinctive and timeless.
Every detail is designed to resonate with your target audience while being adaptable to your marketing and digital needs.
Supporting Logo Variations
Secondary logos and sub marks are essential for flexibility across different platforms.
These variations are optimized for specific uses, whether on social media, packaging, or print materials, ensuring your brand feels cohesive everywhere.
Typography & Pairing
Your brand’s typeface matters.
I’ll carefully select two typefaces that complement your logo and align with your brand’s tone.
These choices ensure readability and impact while supporting your brand’s voice.
Color Palette
A curated selection of 3-5 core colors designed to evoke the right emotions and connect with your audience.
These colors will set the tone for your brand and can be seamlessly applied across print, web, and beyond.
Supporting Brand Elements
These custom graphic assets like patterns, illustrations, or icons are created to extend your brand identity and bring cohesion across all platforms.
These assets ensure a polished, professional brand image no matter where they’re applied.
Application Mockups
Visualizing your brand in action is crucial.
I provide mockups that demonstrate your branding across real-world applications such as packaging, signage, and digital platforms, helping you see how your brand will live in the real world.
Brand Guidelines
A detailed and effective guide for your brand’s usage.
This document outlines logo placement, color codes, typography usage, and more to ensure consistency across all touchpoints, whether it’s used by your team or an external designer.
Two Revisions Per Key Asset
Includes two revisions for the logo, typography, and color palette to ensure the deliverables meet your vision.
Additional revisions can be discussed if needed.
Monthly Support (Optional)
Ongoing support tailored to your brand's needs.
This includes regular design updates, new graphic elements, and feedback to ensure your brand stays fresh and relevant. Available on a monthly retainer basis, pricing and scope can be customized based on your requirements.
FAQs
If you’re looking to create a memorable identity, connect with your audience, and stand out in your industry, branding is essential.
It’s more than just visuals, it’s the foundation of your business’s perception and growth.
This depends on the scope of the project. On average, a complete brand strategy and identity project takes 4-6 weeks. Timelines can be customized to fit your schedule and needs.
Absolutely!
If you already have a logo, we can work on expanding your brand’s identity, creating a cohesive style guide, or crafting additional elements like packaging, social media assets, and more.
While I work across various industries, I love partnering with founders, startups, and businesses that are passionate about making an impact.
Let’s talk to see if we’re a good fit!
Yes! I offer custom monthly retainers for businesses needing regular design updates, campaign creatives, or brand maintenance.
Example work
Vaibhav's other services
$2,500