What's included

• Discovery Consultation

  We start with a simple, focused consultation to understand your business, audience, and goals. This conversation helps define your expectations, identify gaps, and ensure we're aligned to create a brand that resonates perfectly with your audience.

• Brand Strategy Session

  Through a collaborative and highly interactive strategy session, we uncover the core values, personality, and voice of your brand. This session is structured to give you clarity and actionable direction.

• Primary Logo Design

  Your primary logo will reflect the soul of your brand, crafted to be distinctive and timeless. Every detail is designed to resonate with your target audience while being adaptable to your marketing and digital needs.

• Supporting Logo Variations

  Secondary logos and sub marks are essential for flexibility across different platforms. These variations are optimized for specific uses, whether on social media, packaging, or print materials, ensuring your brand feels cohesive everywhere.

• Typography & Pairing

  Your brand’s typeface matters. I’ll carefully select two typefaces that complement your logo and align with your brand’s tone. These choices ensure readability and impact while supporting your brand’s voice.

• Color Palette

  A curated selection of 3-5 core colors designed to evoke the right emotions and connect with your audience. These colors will set the tone for your brand and can be seamlessly applied across print, web, and beyond.

• Supporting Brand Elements

  These custom graphic assets like patterns, illustrations, or icons are created to extend your brand identity and bring cohesion across all platforms. These assets ensure a polished, professional brand image no matter where they’re applied.

• Application Mockups

  Visualizing your brand in action is crucial. I provide mockups that demonstrate your branding across real-world applications such as packaging, signage, and digital platforms, helping you see how your brand will live in the real world.

• Brand Guidelines

  A detailed and effective guide for your brand’s usage. This document outlines logo placement, color codes, typography usage, and more to ensure consistency across all touchpoints, whether it’s used by your team or an external designer.

• Two Revisions Per Key Asset

  Includes two revisions for the logo, typography, and color palette to ensure the deliverables meet your vision. Additional revisions can be discussed if needed.

• Monthly Support (Optional)

  Ongoing support tailored to your brand's needs. This includes regular design updates, new graphic elements, and feedback to ensure your brand stays fresh and relevant. Available on a monthly retainer basis, pricing and scope can be customized based on your requirements.