Brand Strategy & Identity Design
Starting at
$
2,500
About this service
Summary
FAQs
How do I know if branding is right for my business?
If you’re looking to create a memorable identity, connect with your audience, and stand out in your industry, branding is essential. It’s more than just visuals, it’s the foundation of your business’s perception and growth.
How long does the process take?
This depends on the scope of the project. On average, a complete brand strategy and identity project takes 4-6 weeks. Timelines can be customized to fit your schedule and needs.
I already have a logo. Can you help me with other branding elements?
Absolutely! If you already have a logo, we can work on expanding your brand’s identity, creating a cohesive style guide, or crafting additional elements like packaging, social media assets, and more.
What industries do you specialize in?
While I work across various industries, I love partnering with founders, startups, and businesses that are passionate about making an impact. Let’s talk to see if we’re a good fit!
Can I hire you for ongoing support?
Yes! I offer custom monthly retainers for businesses needing regular design updates, campaign creatives, or brand maintenance.
What's included
Discovery Consultation
We start with a simple, focused consultation to understand your business, audience, and goals. This conversation helps define your expectations, identify gaps, and ensure we're aligned to create a brand that resonates perfectly with your audience.
Brand Strategy Session
Through a collaborative and highly interactive strategy session, we uncover the core values, personality, and voice of your brand. This session is structured to give you clarity and actionable direction.
Primary Logo Design
Your primary logo will reflect the soul of your brand, crafted to be distinctive and timeless. Every detail is designed to resonate with your target audience while being adaptable to your marketing and digital needs.
Supporting Logo Variations
Secondary logos and sub marks are essential for flexibility across different platforms. These variations are optimized for specific uses, whether on social media, packaging, or print materials, ensuring your brand feels cohesive everywhere.
Typography & Pairing
Your brand’s typeface matters. I’ll carefully select two typefaces that complement your logo and align with your brand’s tone. These choices ensure readability and impact while supporting your brand’s voice.
Color Palette
A curated selection of 3-5 core colors designed to evoke the right emotions and connect with your audience. These colors will set the tone for your brand and can be seamlessly applied across print, web, and beyond.
Supporting Brand Elements
These custom graphic assets like patterns, illustrations, or icons are created to extend your brand identity and bring cohesion across all platforms. These assets ensure a polished, professional brand image no matter where they’re applied.
Application Mockups
Visualizing your brand in action is crucial. I provide mockups that demonstrate your branding across real-world applications such as packaging, signage, and digital platforms, helping you see how your brand will live in the real world.
Brand Guidelines
A detailed and effective guide for your brand’s usage. This document outlines logo placement, color codes, typography usage, and more to ensure consistency across all touchpoints, whether it’s used by your team or an external designer.
Two Revisions Per Key Asset
Includes two revisions for the logo, typography, and color palette to ensure the deliverables meet your vision. Additional revisions can be discussed if needed.
Monthly Support (Optional)
Ongoing support tailored to your brand's needs. This includes regular design updates, new graphic elements, and feedback to ensure your brand stays fresh and relevant. Available on a monthly retainer basis, pricing and scope can be customized based on your requirements.
Example projects
Recommendations
(5.0)
Client • Dec 11, 2024
Recommended
Vaibhav is a detail oriented, diligent and hard working individual. He won’t just give you pretty pictures but also carefully thought out designs that help your business. He would sit with you and explain his choices and would always be quick and professional in every way. Highly recommended.
Client • Dec 11, 2024
Recommended
I’ve had the pleasure of collaborating with Vaibhav both at Hackoverflow Society and later during his freelance work with How Does It Matter.design, where he excelled in brand and logo design. Vaibhav’s creativity and attention to detail truly set his work apart. His profound understanding of branding, combined with his technical expertise, consistently resulted in outcomes that surpassed expectations. In both roles, he demonstrated outstanding teamwork, reliability, and a strong ability to adap
Client • Dec 11, 2024
Recommended
Vaibhav is an Absolutely blast to work with! Quick turnaround time and great quality of work!
Client • Dec 10, 2024
Recommended
I highly recommend Vaibhav as a brand designer. His designs are creative, professional, and perfectly aligned with my goals. Working with him was a great experience!
Client • Dec 9, 2024
Recommended
Working with Vaibhav was an absolute pleasure. He brought exceptional creativity, strategic thinking, and attention to detail to the table, delivering a brand identity that perfectly aligned with our vision & goals. Vaibhav is professional, communicative, and highly committed to quality, making the entire process seamless. I wholeheartedly recommend him to anyone looking for a talented and reliable brand designer.
Duration
6 weeks
Skills and tools
Industries