What's included

• Brand Questionnaire

  I will send you a comprehensive questionnaire designed to uncover key details about your brand. This includes whether it's a new brand or a rebrand, its personality, target audience, competitors, and more. Your responses will form the foundation of our creative process.

• Creative Direction

  Based on your questionnaire responses, I will create 2-3 moodboards that capture different directions for your brand identity. You'll choose the one that best aligns with your vision. This moodboard will guide the design process, ensuring we create a cohesive and strategic brand identity.

• Brand Presentation

  After deciding on the creative direction, I will develop a comprehensive brand presentation, which includes:

• Logo Suite

  Primary, secondary, and submark logos, provided in various file formats (JPG, PNG, SVG, PDF) to suit different applications.

• Colour Palette

  A thoughtfully curated palette of 4+ brand colours, chosen to reflect and enhance your brand's personality.

• Typography

  Expertly paired fonts tailored to your brand. Please note that some typefaces might require you to purchase a license which is not included in this package; I will provide clear instructions on where to acquire these, along with free alternatives if preferred.

• Mock Ups

  Visual representations of your brand elements in use, demonstrating how they will look in real-world scenarios.

• Revisions

  Revisions - At this point up to 3x revisions can be made to the brand identity for any design requests you may have.

• Brand Guidelines

  You will receive a comprehensive document outlining the guidelines and specifications for your logo, colour palette and typography. This ensures consistency and cohesion across all brand materials.

• File Types & Usage Guidelines

  A detailed guide explaining the different logo file types and their appropriate usage, ensuring you know exactly how and where to use each variation.

• Optional Extras

  Photography direction, brand pattern and social media design. Social media posts can be designed in Illustrator and transferred to Canva for you to use.