Inclusive Communication Strategy

Ben Williamson

Starting at

450

About this service

Summary

Your message matters—but it can be hard to strike the right tone across platforms, especially for queer-led or values-driven teams juggling multiple voices and needs. This service helps you bring consistency, clarity, and care to your communications, with a customized style guide built for your team—not just your brand.

Whether you're onboarding volunteers, writing grant copy, or creating accessible public content, you'll walk away with tools that reflect your values and support your team to write with confidence.

Tiered Pricing Options

Community Tier – $450: Streamlined version with basic tone guide and accessibility checklist

Standard Tier – $750: Full suite of deliverables, including tone guide, glossary, and checklist + 2 feedback rounds

Commercial Tier – $1,200: Includes onboarding slides and a live 30-minute staff workshop via Zoom

Process

30–45 min discovery call to explore your brand, audience, and goals

Audit of your existing content and reference materials

Draft tone overview, word guide, and accessibility checklist

Client feedback and refinement (up to 2 rounds)

Final delivery of ready-to-use, shareable assets

FAQs

Who is this guide for?
Any team or org that shares public-facing content and wants to do so with consistency and care—especially queer-led, community-based, or purpose-driven groups.
Can I use this for onboarding new team members?
Absolutely. These guides are ideal for internal alignment and onboarding across staff, volunteers, or collaborators.
What if I already have a brand guide?
No problem—I’ll build on what you already have, focusing on inclusive and accessible language layers that complement your existing materials.

What's included

Tone & Language Overview
A 1–2 page overview of your brand’s voice, tone, and inclusive language principles, tailored to your audience and values. Delivered as a formatted Google Doc or Notion page. Includes 1 round of revisions.
Word & Phrase Guide
A structured guide (up to 30 terms) offering inclusive alternatives, phrasing do’s and don’ts, and audience context. Includes 2 rounds of revision.
Formatting & Accessibility Checklist
A quick-reference guide for accessible writing, covering layout, plain language, and readability for both web and print. Includes 1 round of feedback.

Example projects