Leading creative development from concept to post-production, ensuring high-quality visual execution. Collaborating with planners, producers, product marketers, and creatives to develop compelling content briefs aligned with campaign roadmaps. Directing the creation of innovative, engaging content across advertising, editorial, marketing, and new media communication.

Providing clear, thoughtful creative direction for photo shoots and production workflows. Developing photography concepts that align with brand objectives and marketing strategies. Staying updated on photographic trends and techniques, both past and present, to drive fresh, relevant creative output.

Ensuring cohesive visual identity across all marketing materials by refining creative briefs and monitoring content integration. Building strong relationships with internal teams and external creative partners, including photographers, stylists, and production agencies. Developing and maintaining clear communication channels to ensure alignment between creative vision and execution. Presentation & Branding: Developing polished presentations and creative reviews to showcase innovative work.

Juggling multiple projects and timelines while maintaining a high level of detail and follow-through. Anticipating potential challenges and proactively proposing effective solutions to maintain creative quality. Communication & Collaboration: Art direction documentation, creative briefs, workflow management tools. (Slack, Teams,Trello, Asana)