New Product Launch

Lia Martinez

(1)

Starting at

130

/hr

About this service

Summary

If you're looking to build & launch a new product to market, you'll need a highly experienced product manager to drive the product strategy & execution. I've had the opportunity to build new software products from concept-to-launch, and it's one of my favorite challenges as a product manager!

I've spent several rewarding years as a product leadership consultant, where I gained significant experience leading product and engineering functions in large organizations as well as startups building 0-1. My focus has been on both strategic and technical initiatives, and I've successfully navigated various phases of growth and scale with my clients such as Bank of America, AT&T, Nestle, and others.

I've been working in software product management settings for 10+ years with a strong background launching direct-to-consumer, B2B, and B2B2C products to market. I support strategic product initiatives alongside our business stakeholders, while driving tactical operations with technical teams to facilitate products through development cycles. Additionally, I partner with senior leadership on build/borrow/buy decisions and other acquisition and retention efforts.

I look forward to the possibility of discussing how I can add value to your project!

What's included

Market Research
I will perform target market research, competitor analysis, and employ additional qualitative/quantitative research methods to ensure product-market-fit.
Wireframing
I can assist you to create initial wireframes of the new product; ensuring they are technically feasible. I can work in tandem with your UX and/or engineering team, or create independently.
UX Design Cycles
I'll work with your UX designer to turn initial wireframes into hi-fidelity mockups, working to create the most engaging and intuitive user journey.
Development Cycles
I will establish a fully flushed and prioritized backlog of work, in collaboration with the engineering, UX, and QA teams. I can lead and facilitate agile ceremonies to drive work through the development cycle.
Go-to-Market Strategy
I will design an effective GTM strategy including product analysis, product messaging, sales proposition, marketing strategy, and sales strategy. I'll create customer feedback loops to ensure a continuous inflow of data to optimize and drive future product optimizations.

Example projects

Drive Acquisition & Retention

Revamp Go-to-Market Strategy

Optimize Product Development Process

Recommendations

(5.0)

Neo M

Client • Apr 16, 2024

Recommended

It was a pleasure to bring Lia onboard as a product consultant at CloudWest. She brings a wealth of product knowledge and industry experience. Lia bridged the gap between business and tech, while bringing our ideas to life on the market.

Skills and tools

Product Marketer

Product Manager

Product Strategist