New Product LaunchLia Martinez
If you're looking to build & launch a new product to market, you'll need a highly experienced product manager to drive the product strategy & execution. I've had the opportunity to build new software products from concept-to-launch, and it's one of my favorite challenges as a product manager!
I've spent several rewarding years as a product leadership consultant, where I gained significant experience leading product and engineering functions in large organizations as well as startups building 0-1. My focus has been on both strategic and technical initiatives, and I've successfully navigated various phases of growth and scale with my clients such as Bank of America, AT&T, Nestle, and others.
I've been working in software product management settings for 10+ years with a strong background launching direct-to-consumer, B2B, and B2B2C products to market. I support strategic product initiatives alongside our business stakeholders, while driving tactical operations with technical teams to facilitate products through development cycles. Additionally, I partner with senior leadership on build/borrow/buy decisions and other acquisition and retention efforts.
I look forward to the possibility of discussing how I can add value to your project!
What's included
Market Research
I will perform target market research, competitor analysis, and employ additional qualitative/quantitative research methods to ensure product-market-fit.
Wireframing
I can assist you to create initial wireframes of the new product; ensuring they are technically feasible. I can work in tandem with your UX and/or engineering team, or create independently.
UX Design Cycles
I'll work with your UX designer to turn initial wireframes into hi-fidelity mockups, working to create the most engaging and intuitive user journey.
Development Cycles
I will establish a fully flushed and prioritized backlog of work, in collaboration with the engineering, UX, and QA teams. I can lead and facilitate agile ceremonies to drive work through the development cycle.
Go-to-Market Strategy
I will design an effective GTM strategy including product analysis, product messaging, sales proposition, marketing strategy, and sales strategy. I'll create customer feedback loops to ensure a continuous inflow of data to optimize and drive future product optimizations.
Example work
Lia's other services
Starting at$130 /hr
Tags
Confluence
Jira
Microsoft Visio
Miro
Slack
Product Manager
Product Marketer
Product Strategist
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Lia Martinez Cleveland, USA
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New Product LaunchLia Martinez
Starting at$130 /hr
Tags
Confluence
Jira
Microsoft Visio
Miro
Slack
Product Manager
Product Marketer
Product Strategist
If you're looking to build & launch a new product to market, you'll need a highly experienced product manager to drive the product strategy & execution. I've had the opportunity to build new software products from concept-to-launch, and it's one of my favorite challenges as a product manager!
I've spent several rewarding years as a product leadership consultant, where I gained significant experience leading product and engineering functions in large organizations as well as startups building 0-1. My focus has been on both strategic and technical initiatives, and I've successfully navigated various phases of growth and scale with my clients such as Bank of America, AT&T, Nestle, and others.
I've been working in software product management settings for 10+ years with a strong background launching direct-to-consumer, B2B, and B2B2C products to market. I support strategic product initiatives alongside our business stakeholders, while driving tactical operations with technical teams to facilitate products through development cycles. Additionally, I partner with senior leadership on build/borrow/buy decisions and other acquisition and retention efforts.
I look forward to the possibility of discussing how I can add value to your project!
What's included
Market Research
I will perform target market research, competitor analysis, and employ additional qualitative/quantitative research methods to ensure product-market-fit.
Wireframing
I can assist you to create initial wireframes of the new product; ensuring they are technically feasible. I can work in tandem with your UX and/or engineering team, or create independently.
UX Design Cycles
I'll work with your UX designer to turn initial wireframes into hi-fidelity mockups, working to create the most engaging and intuitive user journey.
Development Cycles
I will establish a fully flushed and prioritized backlog of work, in collaboration with the engineering, UX, and QA teams. I can lead and facilitate agile ceremonies to drive work through the development cycle.
Go-to-Market Strategy
I will design an effective GTM strategy including product analysis, product messaging, sales proposition, marketing strategy, and sales strategy. I'll create customer feedback loops to ensure a continuous inflow of data to optimize and drive future product optimizations.
Example work
Lia's other services
$130 /hr