Comprehensive Brand Development

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Dena Ayuni

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About this service

Summary

Branding never felt more personal.

Our brain makes a first impression within 7 seconds of meeting someone—even less when looking at brands!

We understand that consumers buy based on trust, and research shows that 88% find authenticity to be an important factor for a brand to be liked. Meaning that to make a good first impression, your brand needs to speak immediately and authentically towards your consumers. But how do we do that?

Through deep understanding of you, your brand and target market, this comprehensive brand package can help you figure it all out (and then some).

What you can expect of me.

In this package we'll work together to find the right brand identity for you through research and exploration. You can relax knowing that my process is both involved and extremely transparent—meaning I'm taking you on this journey and making sure you know where you're going every step of the way.

What I’ll need from you.

Your time. There'll be in person / call / video chat sessions for us to discuss what you need, discuss designs as well as next steps.

What happens after.

When everything is approved, I'll send it off to you as a package with the final brand guideline, logos, colours, fonts (with the right licenses), and any other additional assets you've requested.

If you don't have a dedicated designer on your team and are doing everything on your own, I'll gladly send some sources on design basics to make sure you're good to go. If you'd like to continue working with me to upkeep your brand, we can discuss my availabilities and fees to support you moving forward.

FAQs

What if I already have a logo?
In the discovery phase we'll go through what is needed from me and we can adjust the pricing to accommodate.

What's included

Session 1 — Discovery Session Meeting + Report
An in person / call / video chat discovery session to get to know your brand, target market, and all the details needed to start the project. This will be both an open discussion and interview-style meeting.
Session 2 — Stylescape Development and Finalization
A presentation on 2-3 different design directions your brand could take based on the results of the discovery session. This includes design style, colours, photography style, and even language and tone. Develop one you most identify with.
Session 3 — Logo Development and Finalization
A presentation on 2-3 possible logo systems your brand could use. Develop one you most identify with.
Session 4 — Complete Brand Guideline
30+ pages filled with an extensive guideline on your brand, how to's (and how not to's), as well as an outline of the discovery session and details about your target market.
Additional Assets
With this package I'll create 1-2 different templates for you to use on Photoshop, Indesign, or Illustrator. The purpose can be adjusted to fit your needs—posters, banners, or even Instagram story and posts.

Example projects