What's included

• Brand Strategy and Creative Direction

  When it comes to branding, strategy is key. With your partnership, we will dig deep and conduct an in-depth analysis of your business to understand the values, mission, USP, target audience, brand positioning, brand voice, and so on to define exactly what will need to change or inputted to reach a strong creative direction and a brand with a story that sells.

• Mood Board

  A visual representation of the emotions, style, and tone you want your brand to evoke, serving as a reference for future design decisions. 2 moodboard options will be provided - 1 will be finalised.

• Full Logo Suite

  A standout visual representation of your brand that captures its essence and spirit. 1 Primary Logo, 2 Secondary Logos, 1 Wordmark, 1 Logomark, 1 Favicon, and B&W versions. Up to 4 revisions, extra revisions would be chargeable.

• Custom Colour Palette

  A carefully curated selection of colours designed to evoke emotions and reflect your brand personality.

• Font Pairings and Typography

  Carefully selected font pairings to complement your main logo and wordmark, ensuring a consistent visual style across all your branding materials, inclusive of primary font and secondary fonts with set rules for typography.

• Customised Brand Pattern

  3 unique, repeatable patterns that can be used to add interest and depth to your designs, tying your brand elements together. Patterns can be used for products, packaging, etc.

• Custom illustrations and Brand Elements

  Set of 5 original illustrations and corresponding brand elements to add more depth to your business's branding.

• Logo Animation

  Animation of the entire logo suite - impactful, engaging, and interactive.

• Complete Brand Guidelines

  A comprehensive guide that outlines all the elements of your brand and usage of all brand assets, including the main logo, wordmark, colour palette, and more, to ensure consistency and accuracy in all future design work. A bible for your brand.

• Social Media Templates

  Set of 9 social media templates (static template) and 3 animated/reel templates. Social media is integral for your brand's recognition and recall value. With the right set of templates, social media can become a very powerful tool for your business.

• Print Collaterals (Optional)

  Business card design, letterhead and envelope design.

• Merchandise Design (Optional + Paid Add on)

  Tshirts, Badges, Stickers, Tote Bags, Coasters etc.

• Packaging Design (Optional + Paid Add on)

  Unique packaging for any product tied to your business.