Advanced Branding Package
Starting at
$
1,600
About this service
Summary
What's included
Brand Strategy and Creative Direction
When it comes to branding, strategy is key. With your partnership, we will dig deep and conduct an in-depth analysis of your business to understand the values, mission, USP, target audience, brand positioning, brand voice, and so on to define exactly what will need to change or inputted to reach a strong creative direction and a brand with a story that sells.
Mood Board
A visual representation of the emotions, style, and tone you want your brand to evoke, serving as a reference for future design decisions. 2 moodboard options will be provided - 1 will be finalised.
Full Logo Suite
A standout visual representation of your brand that captures its essence and spirit. 1 Primary Logo, 2 Secondary Logos, 1 Wordmark, 1 Logomark, 1 Favicon, and B&W versions. Up to 4 revisions, extra revisions would be chargeable.
Custom Colour Palette
A carefully curated selection of colours designed to evoke emotions and reflect your brand personality.
Font Pairings and Typography
Carefully selected font pairings to complement your main logo and wordmark, ensuring a consistent visual style across all your branding materials, inclusive of primary font and secondary fonts with set rules for typography.
Customised Brand Pattern
3 unique, repeatable patterns that can be used to add interest and depth to your designs, tying your brand elements together. Patterns can be used for products, packaging, etc.
Custom illustrations and Brand Elements
Set of 5 original illustrations and corresponding brand elements to add more depth to your business's branding.
Logo Animation
Animation of the entire logo suite - impactful, engaging, and interactive.
Complete Brand Guidelines
A comprehensive guide that outlines all the elements of your brand and usage of all brand assets, including the main logo, wordmark, colour palette, and more, to ensure consistency and accuracy in all future design work. A bible for your brand.
Social Media Templates
Set of 9 social media templates (static template) and 3 animated/reel templates. Social media is integral for your brand's recognition and recall value. With the right set of templates, social media can become a very powerful tool for your business.
Print Collaterals (Optional)
Business card design, letterhead and envelope design.
Merchandise Design (Optional + Paid Add on)
Tshirts, Badges, Stickers, Tote Bags, Coasters etc.
Packaging Design (Optional + Paid Add on)
Unique packaging for any product tied to your business.
Example projects
Recommendations
(4.8)
Client • Feb 4, 2025
Recommended
Really enjoy working with Aparajita. She is one of my favorite go-to collaborators. A great command of color and creativity. Fun to work with, highly responsive and very collaborative. Exactly the kind of freelancer that makes Contra great!
Client • Jan 26, 2025
Recommended
I absolutely loved working with Aparajita! Couldn't ask for a more fun rebrand. She is incredibly detailed, organized, and wonderfully supportive of a creative thinker who loves to step outside the box. I would highly recommend her anytime!
Client • Aug 18, 2024
Recommended
I am pleased to find Aparajita! She is an incredibly skilled designer with a strong sense of professionalism and an exceptional eye for detail.
Client • Nov 28, 2023
Recommended
Aparajita surpassed expectations with her systematic approach and cohesive implementation of briefs. The final results promise seamless brand marketing by integrating her designs. Continuous collaboration is a given, given our shared understanding and synergy. Constructive feedback would be to not shy away while presenting out-of-the-box ideas. The key takeaway is a comprehensive solution to design challenges, making Aparajita an invaluable asset for elevating my brand initiatives.
Client • Nov 28, 2023
Recommended
Aparajita is one of the best designers I have ever worked with. She knows how to make things happen, and more than anything, she understands trends and knows how to bring something to life with her super design skills and make it more humane. I will bet 100 out of 90 on her for any design-first projects.
Duration
4 weeks
