Business Branding Package

pro
Top Independent

Aparajita Bhattacharya

5

(4)

Starting at

$

1,200

About this service

Summary

Who Is This Package For?
Are you a bit more confident about your product/service? This package is a bit more inclusive and tailored for you. You will receive a cohesive brand identity that accurately reflects your business values.
Perfect for small and upcoming businesses that lack a clear brand strategy and strong visual identity needed to establish an unforgettable brand experience.
I'll send over a questionnaire to give me a better understanding of you & your vision before getting started on mood boards.
Final files come in png, jpeg, svg & mp4 (let me know what you need!)
50% deposit upfront, 50% before final file send-off
Editable design files (.psd/.ai/.aep) to be delivered at extra cost.
Font licenses are not included
Ask about add-ons! Package Top-Ups offer an easy way to add extra elements that align with your business requirements. We offer four kinds of top-ups: 1. Art Top-Up: includes illustrations, stickers & patterns 2. Print and Packaging Top-Up: Fully branded print design including packaging & stationery. 3. Social Media Top-Up: Social media templates, highlights & bio styling 4. Motion Top-Up: Reel creation, motion graphics for brand videos etc.
So what will collaborating with me look like? ⚡️
From kick-off to completion, you’ll be in the loop every step of the way. My 4-step process:
Discovery call: Time to get in touch! I'll be digging deep to learn more about your business and your goals.
Strategy and Creative Direction: Here, I'll identify your brand's mission, unique selling point, positioning, and target audience to get a clear creative direction 🚀
Design Time: Once the direction and mood board is finalised, I'll start developing your brand identity - logo first - always.
Brand Launch: All your final and signed-off deliverables will be handed over to you in an organised and easy-to-navigate package + a little fun freebie from me! If any support in navigating or accessing the files is required, I'll always help - absolutely free of cost :)
My Philosophy
I view clients not as people who are paying me for my service but as humans who require help with an important function in their life. Always human-first design. We're all just humans seeking help from fellow humans. I believe your input is as important as mine when it comes to branding your business - and I like to work with someone viewing it as a partnership, not a job! And above everything else, creating your brand's new identity should be exciting and super fun - and that I'll make sure of. 🥁

What's included

  • Mood Board

    A visual representation of the emotions, style, and tone you want your brand to evoke, serving as a reference for future design decisions. 2 moodboard options will be provided - 1 will be finalised.

  • Logo & Brandmark

    A standout visual representation of your brand that captures its essence and spirit. 1 Primary Logo, 1 Secondary Logo, and B&W versions. Up to 4 revisions, extra revisions would be chargeable.

  • Custom Colour Palette

    A carefully curated selection of colours designed to evoke emotions and reflect your brand personality.

  • Font Pairings and Typography

    Carefully selected font pairings to complement your main logo and wordmark, ensuring a consistent visual style across all your branding materials.

  • Customised Brand Pattern:

    2 unique, repeatable patterns that can be used to add interest and depth to your designs, tying your brand elements together. Patterns can be used for products, packaging, etc.

  • Mini Brand Guidelines

    A mini but essential guide that outlines the important elements of your brand, including the logo, colour palette, and more, to ensure consistency and accuracy in all future design work, and make it functional in the future.

  • Logo Animation

    A simple logo animation of the primary logo.

Example projects

UI Design System - Moj for Creators

Brand Identity Revamp: EloElo Livestream App

Evolution of Moj Illustration Style

Recommendations

(5.0)

Kasim Lubbad • Studi

Client • Aug 18, 2024

Recommended

I am pleased to find Aparajita! She is an incredibly skilled designer with a strong sense of professionalism and an exceptional eye for detail.

Simba Jonga

Client • Jul 19, 2024

Recommended

Simba recommends working with Aparajita

Ashutosh Saxena

Client • Nov 28, 2023

Recommended

Aparajita surpassed expectations with her systematic approach and cohesive implementation of briefs. The final results promise seamless brand marketing by integrating her designs. Continuous collaboration is a given, given our shared understanding and synergy. Constructive feedback would be to not shy away while presenting out-of-the-box ideas. The key takeaway is a comprehensive solution to design challenges, making Aparajita an invaluable asset for elevating my brand initiatives.

Krishna Daga

Client • Nov 28, 2023

Recommended

Aparajita is one of the best designers I have ever worked with. She knows how to make things happen, and more than anything, she understands trends and knows how to bring something to life with her super design skills and make it more humane. I will bet 100 out of 90 on her for any design-first projects.

Duration

2 weeks

Skills and tools

Brand Designer
Illustrator
Motion Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop

Work with me

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