Awaken Your Company's LinkedIn Potential
Jay Mandel
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About this service
Summary
Feeling lost on LinkedIn? Your executives too? Stop the struggle!
Your Brand Coach isn't here to write for you (though we can help get you started). We'll coach and empower your execs to own their voice and dominate LinkedIn with confidence.
Here's the deal:
The result? Executives who:
Process
Is your team sitting on a goldmine of stories – complex projects, industry insights, and groundbreaking ideas – that haven't yet found their voice on LinkedIn?
At Your Brand Coach, we specialize in igniting the LinkedIn presence of companies that are ready to break through the noise. We don't offer a "one-size-fits-all" solution. Instead, we collaborate closely with your marketing team to transform your company's LinkedIn profile from a silent observer to a vibrant hub for industry thought leadership.
Here's how our "Done-With-You" approach empowers your team:
1. Unmasking the Hidden Gems:
2. Building Confidence & Expertise:
3. Strategic Planning & Content Calendar:
4. Ongoing Support & Collaboration:
This collaborative approach ensures that your marketing team isn't just churning out content, but building expertise and confidence in their storytelling ability. We'll equip them with the tools they need to transform your company's complex narratives into compelling content that sparks conversations, establishes thought leadership, and attracts your ideal audience on LinkedIn.
Let's unlock your company's full potential.
What's included
Market Intelligence Report:
A comprehensive analysis of your industry and competitor landscape on LinkedIn, identifying trends, opportunities, and potential challenges.
Global Strategy Document
A customized roadmap outlining your LinkedIn goals, target audience, content strategy, and regional considerations.
Brand Bible
An internal guide defining your company's core values, purpose, and brand voice. This will ensure consistent messaging and a clear personality across your LinkedIn presence.
Content Calendar & Playbook
A structured calendar with diverse content formats ("bites," "snacks," and "meals") tailored to your audience and aligned with your strategy. A playbook outlining best practices for content creation, including formats, posting schedules, and style guidelines.
LinkedIn Profile Optimization:
A review and optimization of your company profile, including headline, description, visuals, and call-to-action buttons.
Community Management Guidelines
A framework for managing your LinkedIn community, including best practices for responding to comments, fostering discussions, and engaging with influencers.
Measurement & Reporting
We can assist with establishing key performance indicators (KPIs) for your LinkedIn presence, and provide regular reports tracking your progress towards goals.
Executive Coaching & Confidence Building
We'll work closely with your executives, understanding their voice and expertise. Through personalized coaching sessions, we'll hone their messaging and guide them on crafting compelling posts that resonate with their audience. No more imposter syndrome! We'll empower your leaders to share their insights with confidence.
Skills and tools
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