Awaken Your Company's LinkedIn Potential

Jay Mandel

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About this service

Summary

Feeling lost on LinkedIn? Your executives too? Stop the struggle!

Your Brand Coach isn't here to write for you (though we can help get you started). We'll coach and empower your execs to own their voice and dominate LinkedIn with confidence.

Here's the deal:

Confidence Coaching: Ditch imposter syndrome! We'll help your leaders find their voice and craft compelling posts.

Content Creation Power: Learn the ropes of creating great content on your own. We'll guide you, then set you free!

Strategic Planning: We'll work with you to build a content calendar that makes sense for your goals.

The result? Executives who:

Share valuable insights.

Become industry thought leaders.

Connect with the right people.

Process

Is your team sitting on a goldmine of stories – complex projects, industry insights, and groundbreaking ideas – that haven't yet found their voice on LinkedIn?

At Your Brand Coach, we specialize in igniting the LinkedIn presence of companies that are ready to break through the noise. We don't offer a "one-size-fits-all" solution. Instead, we collaborate closely with your marketing team to transform your company's LinkedIn profile from a silent observer to a vibrant hub for industry thought leadership.

Here's how our "Done-With-You" approach empowers your team:

1. Unmasking the Hidden Gems:

Discovery Workshops: Through collaborative workshops, we'll work with your marketing team to identify your company's unique narrative – the stories begging to be told.

Competitive Landscape Analysis: We'll analyze your industry on LinkedIn, pinpointing opportunities and potential challenges for your brand.

Target Audience Deep Dive: Together, we'll define your ideal audience on LinkedIn, ensuring your content resonates with the right people.

2. Building Confidence & Expertise:

Skills Development: We'll equip your marketing team with the knowledge and tools needed to craft compelling content on their own. This may include training on specific content formats, storytelling techniques, and best practices for engagement.

Voice & Tone Exploration: We'll collaborate with your team to discover your company's authentic voice, ensuring consistent and engaging communication across your LinkedIn presence.

Content Coaching Sessions: We'll provide personalized coaching sessions for key team members, addressing any anxieties about content creation and refining their writing style.

3. Strategic Planning & Content Calendar:

Goal Setting: We'll work hand-in-hand with your team to define clear and measurable goals for your LinkedIn presence, aligning with your overall marketing objectives.

Content Calendar Creation: We'll co-create a strategic content calendar featuring a diverse mix of engaging formats – perfectly tailored to showcase your company's complex projects and stories.

Best Practices & Measurement: We'll provide ongoing guidance on LinkedIn best practices, suggest engagement strategies, and help you establish key performance indicators (KPIs) to track your progress.

4. Ongoing Support & Collaboration:

Regular Check-ins: We'll maintain open communication with your team, offering ongoing support and answering any questions as they navigate LinkedIn.

Content Review & Feedback: We'll collaborate and offer constructive feedback on draft content, helping your team refine their approach and build confidence.

Advanced Training (Optional): We offer additional training sessions on specific topics like video creation or managing online communities, tailored to your evolving needs.

This collaborative approach ensures that your marketing team isn't just churning out content, but building expertise and confidence in their storytelling ability. We'll equip them with the tools they need to transform your company's complex narratives into compelling content that sparks conversations, establishes thought leadership, and attracts your ideal audience on LinkedIn.

Let's unlock your company's full potential.

What's included

Market Intelligence Report:
A comprehensive analysis of your industry and competitor landscape on LinkedIn, identifying trends, opportunities, and potential challenges.
Global Strategy Document
A customized roadmap outlining your LinkedIn goals, target audience, content strategy, and regional considerations.
Brand Bible
An internal guide defining your company's core values, purpose, and brand voice. This will ensure consistent messaging and a clear personality across your LinkedIn presence.
Content Calendar & Playbook
A structured calendar with diverse content formats ("bites," "snacks," and "meals") tailored to your audience and aligned with your strategy. A playbook outlining best practices for content creation, including formats, posting schedules, and style guidelines.
LinkedIn Profile Optimization:
A review and optimization of your company profile, including headline, description, visuals, and call-to-action buttons.
Community Management Guidelines
A framework for managing your LinkedIn community, including best practices for responding to comments, fostering discussions, and engaging with influencers.
Measurement & Reporting
We can assist with establishing key performance indicators (KPIs) for your LinkedIn presence, and provide regular reports tracking your progress towards goals.
Executive Coaching & Confidence Building
We'll work closely with your executives, understanding their voice and expertise. Through personalized coaching sessions, we'll hone their messaging and guide them on crafting compelling posts that resonate with their audience. No more imposter syndrome! We'll empower your leaders to share their insights with confidence.

Skills and tools

Content Writer

Article Writer

Social Media Marketer

Copy Writing

Gmail

Google Docs

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