Identity: Your Thought Leadership Voice and Platform
Jay Mandel
Starting at
$
7,500
About this service
Summary
This project lays the groundwork for your online presence and thought leadership journey by establishing your unique position within in your service business landscape. We will guide you through a comprehensive process aligned with the "Identity, Intention, and Implementation" framework to:
Process
What's included
Target Audience Profile:
A detailed description of your ideal audience, including their demographics, interests, and pain points.
Competitive analysis
Analyze the online presence of critical competitors, identifying strengths, weaknesses, and opportunities, leading to a comprehensive report outlining competitor strengths, weaknesses, and potential gaps.
Define and document core values
Establish the fundamental principles that guide you and your firm and connect them with a memorable presentation of core values that guides future decisions. Resulting is a concise set of core principles that guide your practice and brand identity.
Craft your simple marketing promise
Articulate a clear and concise value proposition that resonates with your audience. My product is for people who believe, I will focus on people who want, I promise that engaging with what I make will help you get. This will result in A clear and concise statement that will guide us to communicate your unique value to ideal clients.
Develop a compelling narrative
Create a story that showcases your experience, expertise, and unique value proposition and will be the basis for your website and social media presence. This will create a captivating story showcasing your experience, expertise, and unique value proposition.
Duration
8 weeks
Skills and tools
Work with me