Identity: Your Thought Leadership Voice and Platform
Jay Mandel
Starting at
$
7,500
About this service
Summary
This project lays the groundwork for your online presence and thought leadership journey by establishing your unique position within in your service business landscape. We will guide you through a comprehensive process aligned with the "Identity, Intention, and Implementation" framework to:
- Identify Your Ideal Audience: Pinpoint the specific professionals and potential clients you aim to reach.
- Competitive Analysis: Analyze the online presence of key competitors, identifying strengths, weaknesses, and opportunities.
- Define Your Core Values: Establish the fundamental principles that guide your practice and brand identity.
- Craft a Simple Marketing Promise: Articulate a clear and concise value proposition that resonates deeply with your target audience.
- Develop a Compelling Narrative: Create a story that showcases your experience, expertise, and unique value proposition in a captivating way.
Process
- Kick-Off Meeting: We will discuss your goals, target audience, and brand vision.
- Interviews and Research: We will conduct in-depth interviews with you and analyze relevant market data.
- Collaborative Development: We will work together to refine your core values, marketing promise, and narrative.
- Final Review and Approval: You will have the opportunity to review and approve all deliverables.
What's included
Target Audience Profile:
A detailed description of your ideal audience, including their demographics, interests, and pain points.
Competitive analysis
Analyze the online presence of critical competitors, identifying strengths, weaknesses, and opportunities, leading to a comprehensive report outlining competitor strengths, weaknesses, and potential gaps.
Define and document core values
Establish the fundamental principles that guide you and your firm and connect them with a memorable presentation of core values that guides future decisions. Resulting is a concise set of core principles that guide your practice and brand identity.
Craft your simple marketing promise
Articulate a clear and concise value proposition that resonates with your audience. My product is for people who believe, I will focus on people who want, I promise that engaging with what I make will help you get. This will result in A clear and concise statement that will guide us to communicate your unique value to ideal clients.
Develop a compelling narrative
Create a story that showcases your experience, expertise, and unique value proposition and will be the basis for your website and social media presence. This will create a captivating story showcasing your experience, expertise, and unique value proposition.
Duration
8 weeks
Skills and tools
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