Intention: Building Your Online Presence Blueprint
Jay Mandel
Starting at
$
7,500
About this service
Summary
This project, aligned with the "Intention" stage, focuses on translating your unique identity into a strategic roadmap for building your online presence as a thought leader leveraging the insights gained in Project 1.
Process
- Goal Setting Workshop: We will facilitate a workshop to collaboratively define your online presence goals.
- Audience Refinement: We will refine the target audience profile based on additional research and insights.
- Content and Social Media Strategy Development: We will work together to draft a strategic content and social media plan.
- SEO Integration Consultation: We will provide an overview of essential SEO practices to incorporate into your content strategy.
- Final Review and Approval: You will have the opportunity to approve all deliverables before proceeding to implementation.
What's included
Clearly Defined Online Presence Goals
Define Your Online Presence Goals: We will collaborate to establish clear and measurable objectives for your online presence, considering brand awareness, lead generation, and client acquisition leading to SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals outlining your desired outcomes.
Refined Target Audience Profile
We will refine the target audience profile to include specific online habits, preferred platforms, and content consumption preferences. This will result in a detailed profile depicting your ideal client's online behavior and content preferences.
Comprehensive Content Strategy
We will create a comprehensive content strategy outlining the types of content (e.g., blog posts, articles, videos) that will resonate with your audience and support your goals. A roadmap outlining content types, topics, and publication schedules aligned with your goals. The deliverable is plan identifying optimal platforms, content formats, and engagement strategies.
SEO Integration Recommendations:
Guidelines for optimizing website content and structure for search engine visibility. We will incorporate basic search engine optimization (SEO) best practices to ensure your website and content rank higher in relevant search results, increasing organic traffic.
Duration
4 weeks
Skills and tools
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