What's included

• Overview

  We will start with weekly coaching sessions to review and refine your personal and company core values and translate them into a promise you can keep for yourself, your employees, and your customers. These sessions will require some deep and personal introspection and help you understand marketing in a way you may not yet appreciate!

• Core Values

  Today’s business reality is volatile, with uncertainty, complexity, and ambiguity. To be relevant in these tumultuous times, we need to clearly define who our product is for and who it is not for, and the answer can’t be everyone and everywhere. Before defining our audience, we must stress test our product vs. the competition to understand where we stand in the marketplace. While traditional career coaching often focuses on skills and experience and asks you how you feel, which rarely gets to the truth, my approach goes deeper. I utilize the AgileBrain a proprietary software, which delves into your emotional landscape. Through this software, we'll identify potential emotional triggers that might surface during the career transition process. This introspective process, we help us with "stress testing" your values and ensures your chosen path aligns not only with your skills and goals but also with your emotional well-being and core values. Activity: Your core values

• Your Promise

  Brands and individuals need to have a clearly defined purpose (WHY!)- but having a purpose without a plan will not help you achieve your business outcomes without process. Therefore, to help us focus our product on customer needs, we will complete the simple marketing promise, clearly articulating WHY you are in Business and who your product is for. My product is for people who believe… I will focus on people who want... I promise that engaging with what I make will help you get… Activity: Simple Marketing Promise

• Your story

  We will apply the Story Brand Framework (Donald Miller) to your brand in this stage. Creating a story will help our newly defined audience orient themselves. In addition, the Story Brand Framework will bring out the following themes for your brand. The customer is the hero, not the brand Customers buy solutions to an internal problem Customers are looking for a guide with a plan Customers don’t take action unless they are challenged to Activity: Story Brand Framework Deliverable: 2-3 Page Business/ Founder's story written for you Project Brief to document results for other partners Web copy for Homepage, About Us, and Product Overview

• The Marketing Accountability Council

  I'm excited to launch the Marketing Accountability Council, a platform designed to empower individuals like you to share your original marketing ideas with the world. As a guest author, you'll have the opportunity to: Reach an audience of potential employers: The Council attracts individuals aligning perfectly with your skillset and career goals. Establish yourself as a thought leader: By contributing insightful content, you'll solidify your expertise and build trust among potential employers. Network with like-minded professionals: The Council fosters a strong community where you can connect with peers and expand your professional network.

• Crafting a Winning Resume:

  To ensure your resume truly stands out from the crowd, I leverage my proprietary tool, RESI. This isn't just another resume template; it's a dynamic framework I've honed through working with countless individuals. RESI guides you through a tailored process, helping you translate your experiences and skills into a compelling narrative rich with substance. It also empowers you to integrate the right technical keywords that Applicant Tracking Systems (ATS) use to identify qualified candidates, ensuring your resume gets seen by the right hiring managers. With RESI, you can craft a resume that showcases your value and maximizes your chances of landing an interview.

• Your Networking Strategy

  Ready to transform your LinkedIn presence from good to magnetic? We'll take the powerful narrative and promises you bring to the table and craft a profile that showcases your skills and talents with impactful content and design. Once your story shines through, we'll strategically connect you with the right people on LinkedIn, while also exploring other emerging channels to amplify your reach and maximize your networking potential. Together, we'll ensure your profile becomes a launchpad to achieving your career goals.

• Objectives and Key Results (OKRs)

  This program will leverage a powerful framework called Objectives and Key Results (OKRs) to define your ambitious yet achievable goals for your career transition. OKRs in a nutshell: Objectives: Your aspirational goals, guiding your journey. Key Results: Measurable steps that track your progress towards those goals. Benefits of OKRs: Clarity and Focus: Know exactly what matters and where you're headed. Motivation and Engagement: Stay motivated by tracking progress and celebrating milestones. Flexibility: Adapt your goals as your aspirations or circumstances evolve. Our Collaborative Process: Through discussions and exercises, we'll define your desired role, target industry, skillset, and ideal work environment. Together, we'll establish ambitious Objectives and corresponding measurable Key Results. Tracking and Adjustments: We'll regularly monitor your progress and celebrate your achievements. If needed, we'll refine or adjust your OKRs to align with your evolving goals. By establishing OKRs, we'll transform your career transition into a focused, measurable journey towards your dream career.