Summary

FAQs

• How long should my video be?

  Attention spans are short! I aim to be concise and efficient with them. 1-2 minutes is a good starting point. In some situations you will have a more captive, engaged or invested audience which can justify a longer video. The temptation is always to try and say too much.

• How long should my script be?

  A good rule of thumb is 100-120 words per minute. This is less than you would think. 120wpm is a great pace for communication but remember to leave cognitive space for 'reading' the visuals and for pauses to digest the messages.

• Can I have additional formats for social media and reels?

  Absolutely. These will need to be discussed to cost them accurately. If I know in advance then I can design and produce the content with efficient reformatting in mind.

• Can you record a professional voiceover?

  Yes. I have worked with voice artists all over the world, either directing them from the studio or dialling in remotely. As part of the production process I record a placeholder voiceover myself and several clients have asked to use these in the final productions.

• What if I don't have a script?

  That's often better. I can use my 25 years of experience take the outcomes you're seeking and craft them into a compelling script that delivers them.