Pitch perfect storytelling for Microsoft

In just five working days the challenge was to understand Microsoft's enterprise technology vision for British Airways and craft a story that would bring it persuasively to life for any employee, from CEO to baggage handler.

Animation • Creative Direction • Design • Scriptwriting • Storyboarding

One day at Microsoft HQ deep diving into their vision. One day to script, storyboard and design a visual style that could be rapidly executed. Three days to produce and edit, including sourcing and directing a VO.

Microsoft were awarded the contract with BA. The characters I created became mascots within the client team. What began as a necessarily efficient visual style was adopted by the hiring agency, EY-Seren, as a house style for several years.