Full Brand Identity design

Starting at

$

1,100

About this service

Summary

I offer a complete, end-to-end brand identity design service tailored to bring your brand's story, values, vision and mission to life through thoughtful strategy and powerful visuals. With over 6 years of experience and more than 13,000 logo and brand identity assets designed, I bring deep expertise and an intuitive understanding of how to make brands not just look good, but feel right with the audience.
This service goes far beyond just a logo. I craft full identity systems that include brand strategy, voice and tone, brand architecture, color systems, typography, iconography, real-life mockups, and guidelines for consistent use across all platforms. You’ll receive a polished and professional brand kit that equips you to present your business confidently, whether online, on social media, in print, or in real-world applications like packaging, ads, and signage.
Every touchpoint matters, and I design with purpose. Let me help you take your vision to an approached visual.

Process

1. Brand Discovery
We start with a deep dive into your brand—your story, mission, values, audience, and goals. This ensures the identity is built on meaning, not just style.
2. Research & Positioning
I explore your market, competitors, and trends to define where your brand fits and how it can stand out. This shapes your brand’s tone, personality, and creative direction.
3. Visual Strategy
Using insights from discovery and research, I create a strategic moodboard or style direction. This guides all design decisions and ensures cohesion from logo to collateral.
4. Logo & Core Identity Design
I craft a logo system and primary visual assets—typography, color palette, and graphic elements—designed to be flexible, scalable, and distinctive.
5. Extended Brand Assets
Depending on your needs, I design supporting visuals like icons, patterns, social media templates, packaging elements, or layout styles to bring your brand to life.
6. Guidelines & Documentation
You’ll receive a comprehensive brand guide that outlines usage rules, logo spacing, color codes, typography hierarchy, and more—so your identity remains consistent across every channel.
7. Delivery & Launch Support
I provide all final assets and formats, ready for digital and print use. I also offer support for implementation and handoff to your internal or external teams.

FAQs

  • What’s included in a full brand identity package?

    You’ll receive a complete brand system—including logo suite (primary, secondary, icons), color palette, typography, brand voice/tone, brand guidelines, real-life mockups (packaging, signage, ads, etc.), and social media assets. Everything you need to maintain a consistent and powerful brand presence.

  • How long does the full brand identity process take?

    On average, a full identity package takes 2–4 weeks depending on the scope of work and feedback cycles. I always prioritize quality and communication to ensure we get everything right.

  • How many revisions are included?

    All packages has their respective clause of revisions. Additional revisions can be discussed if needed—my goal is to make sure you’re 100% happy with the final result.

  • Will I receive editable files?

    Absolutely! You'll get all final deliverables in industry-standard formats (AI, PDF, PNG, JPG, SVG, etc.) along with usage guidelines so your brand stays consistent across all touchpoints.

  • Do you offer brand strategy as part of this service?

    Yes, brand strategy is foundational to this service. We’ll define your brand’s mission, values, audience, positioning, and tone of voice to ensure the visuals align perfectly with your vision.

  • Can I request additional assets like packaging or website design?

    Definitely! We can discuss add-ons like packaging, web design, or extended social media kits. I can tailor the deliverables to meet your specific business needs.

What's included

  • Full Brand Identity System

    A complete visual and strategic identity package tailored to your brand's essence. Includes brand assets, brand strategy, tone of voice, brand personality, and architecture. Format: PDF & Editable Source Files It features only 1 round of revision.

  • Logo Suite & Core Identity Assets

    Delivery of the main logo, alternate versions, icons, and visual assets like color palette, typography, iconography, patterns, and visual treatments. Format: PNG, SVG, PDF, EPS, AI It features 2 rounds of revisions

  • Brand Style Guide & Real-World Applications

    An in-depth, beautifully designed brand guideline document with real-life mockups and asset usage. Includes usage instructions for web, social, print, and ads. Format: PDF (Style Guide) + Editable templates It also Includes social media templates, ads, branded mockups (packaging, print, merch), business cards, and brand upkeep notes These has no revision.

Recommendations

(5.0)

Pawel Woś • Hepier

Client • May 4, 2025

Ugo is very responsive, great communication, organization level, quick to react for adjustment queries. Great fit for remote assignment. He designed for us logo and brand guidelines, keeping it in minimalistic tone I liked.

Clinton Oyelami • Swerv

Client • Apr 14, 2025

He's very good with brand visualization and expressions. I recommend him to anyone who wants their brand expressed and communicated the right way

Olawale Onabola

Client • Apr 5, 2025

I hired Ugo to work on the UI design for a project (a mobile application) I was working on at the time. He did an excellent job, providing insights into areas I hadn't considered. He also did a great job on the brand design and logo for the project. Ugo showed a high level of intelligence and a good grasp of his fundamentals. I recommend him for any UI designer roles, he will be a good addition to any team.

David Luta • eProPay

Client • Apr 3, 2025

Ugo is an incredibly amazing person to work with! He showed incredible care and dedication in helping us create the perfect logo design for our business and even went the extra mile by putting together a complete design package for us. I highly recommend working with Ugo if you're looking for someone who truly cares about making your business stand out and delivers exceptional designs.


Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Google Docs

Google Docs

Spline

Spline

Industries

Design
FinTech & Payments
Professional Services