Evaluation of program current state, infrastructure, process, and vendors. In-depth study of influencer workstreams, opportunities for improvement, optimization implementation roadmap.

Interview relevant marketing teams to glean duplication within client agency roster, compliance status, current gaps, overall agency satisfaction. I provide targeted qualitative data and determine additional gaps and recommendations.

Evaluation of current scopes of work to ascertain current service taxonomy, process and staffing gaps, duplication of efforts, monetary efficiencies, and any other relevant data, engagement processes, benchmarks, and workflows.

Review current state of benchmarking, competitive analysis, and trend & insight sourcing, organization, and usage. Included in this process is a deep dive into where the data resides, who can access it, how it is reported on and how frequently. This review provides clarity into data gathering weaknesses, inaccuracies, and other relevant challenges.

Full audit of influencer contracting, payments, data consistency, first-party reporting accuracy, and third-party data accuracy. Included are legal and finance questionnaires to determine gaps, inefficiencies, and recommendations.