What's included

• Program Assessment & Roadmap

  Evaluation of program current state, infrastructure, process, and vendors. In-depth study of influencer workstreams, opportunities for improvement, optimization implementation roadmap.

• Marketing Team Interviews

  Interview relevant marketing teams to glean duplication within client agency roster, compliance status, current gaps, overall agency satisfaction. I provide targeted qualitative data and determine additional gaps and recommendations.

• Agency & Tech Services Evaluation

  Evaluation of current scopes of work to ascertain current service taxonomy, process and staffing gaps, duplication of efforts, monetary efficiencies, and any other relevant data, engagement processes, benchmarks, and workflows.

• Data Management & Operations Review

  Review current state of benchmarking, competitive analysis, and trend & insight sourcing, organization, and usage. Included in this process is a deep dive into where the data resides, who can access it, how it is reported on and how frequently. This review provides clarity into data gathering weaknesses, inaccuracies, and other relevant challenges.

• QA & Governance

  Full audit of influencer contracting, payments, data consistency, first-party reporting accuracy, and third-party data accuracy. Included are legal and finance questionnaires to determine gaps, inefficiencies, and recommendations.