Influencer Marketing Program DesignGeorgina Whalen
Development of strategic influencer marketing campaign programming to optimize partners, processes, budget, tools used, goals, and KPIs within the creator ecosyste.
What's included
Strategy Alignment
Development of new program strategy aligned to client provided marketing, advertising, organic social, and content strategies. Identification of areas of consolidation or expansion and plan to address each and the development of new agency, partners, and tech model associated rosters.
Onboarding & Offboarding Protocols
Recommendations for efficiently and effectively onboarding and offboarding agency, tech, procurement, and influencer talent. Included is a guide for internal measurement of efficacy.
Annual Optimization Surveys
Creation of a recommended annual agency, partner, influencer, tech, and procurement surveys and KPIs to support client in tracking behaviors for real-time optimizations.
Data Strategy & Requirements
Development of data strategy requirements to report spend, cost, and operational efficiency metrics, campaign performance KPIs against industry benchmarks, and more.
Final Report
What is working
Detail Observations with Associated Risks & Implications
Operational Efficiency KPIs
Recommendations
Standardized Influencer & Agency SOW Template
Revised Influencer Roster Matrix
Contact for pricing
Tags
Dovetale
Influencity
Snov.io
TikTok
Ycode
Influencer
Social Media Marketer
Social Media Strategist
Service provided by
Georgina Whalen proAtlanta, USA
- 2
- Followers
Influencer Marketing Program DesignGeorgina Whalen
Contact for pricing
Tags
Dovetale
Influencity
Snov.io
TikTok
Ycode
Influencer
Social Media Marketer
Social Media Strategist
Development of strategic influencer marketing campaign programming to optimize partners, processes, budget, tools used, goals, and KPIs within the creator ecosyste.
What's included
Strategy Alignment
Development of new program strategy aligned to client provided marketing, advertising, organic social, and content strategies. Identification of areas of consolidation or expansion and plan to address each and the development of new agency, partners, and tech model associated rosters.
Onboarding & Offboarding Protocols
Recommendations for efficiently and effectively onboarding and offboarding agency, tech, procurement, and influencer talent. Included is a guide for internal measurement of efficacy.
Annual Optimization Surveys
Creation of a recommended annual agency, partner, influencer, tech, and procurement surveys and KPIs to support client in tracking behaviors for real-time optimizations.
Data Strategy & Requirements
Development of data strategy requirements to report spend, cost, and operational efficiency metrics, campaign performance KPIs against industry benchmarks, and more.
Final Report
What is working
Detail Observations with Associated Risks & Implications
Operational Efficiency KPIs
Recommendations
Standardized Influencer & Agency SOW Template
Revised Influencer Roster Matrix
Contact for pricing