What's included

• Strategy Alignment

  Development of new program strategy aligned to client provided marketing, advertising, organic social, and content strategies. Identification of areas of consolidation or expansion and plan to address each and the development of new agency, partners, and tech model associated rosters.

• Onboarding & Offboarding Protocols

  Recommendations for efficiently and effectively onboarding and offboarding agency, tech, procurement, and influencer talent. Included is a guide for internal measurement of efficacy.

• Annual Optimization Surveys

  Creation of a recommended annual agency, partner, influencer, tech, and procurement surveys and KPIs to support client in tracking behaviors for real-time optimizations.

• Data Strategy & Requirements

  Development of data strategy requirements to report spend, cost, and operational efficiency metrics, campaign performance KPIs against industry benchmarks, and more.

• Final Report

  What is working Detail Observations with Associated Risks & Implications Operational Efficiency KPIs Recommendations Standardized Influencer & Agency SOW Template Revised Influencer Roster Matrix