Influencer Marketing Program Implementation

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About this service

Summary

Together we will create an implementation plan for your custom influencer marketing program(s). Included are change management and training to support marketers.

What's included

  • Resource Consolidation Analysis

    I provide guidance on the consolidation and refinement of existing agency, procurement, tech, and roster to support operational and cost efficiencies. Where gaps exist, I highlight recommended RFI/RFP materials for client team deployment with the option for me to execute.

  • Governance & Success

    I create a custom playbook to define revised internal ways-of-working within the preferred supplier list. Playbook to include: program oversight guidelines to ensure FTC compliance, proposed frequency of spot checks, and executive summary of findings and recommendations.

  • Capabilities Matrix

    Highlighting influencer marketing program priorities.

  • Influencer & Agency Rates Analysis

    Detailing all pricing components and negotiations evolution.


Skills and tools

Influencer
Social Media Marketer
Social Media Strategist
AspireIQ
Creator IQ
Instagram
Instagram Ads
TikTok

Industries

Marketing

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