Brand Strategy & Design services

pro

Charly Agency

5

(7)

Starting at

$

1,200

About this service

Summary

Branding is much more than a logo or catchy slogan, it's a powerful business tool. Research shows that we relate to brands just as we do to people, emphasizing the significance of evaluating what makes your brand unique and showcasing it effectively. To create a remarkable impression pays off: a well-designed brand can help you dramatically improve the attractiveness of your brand and accelerate your business traction.

Process

Discovery and Research:
Understand the client's business, target audience, values, and goals.
Research the industry, competitors, and market trends to identify opportunities and differentiate the brand.
Define Brand Strategy:
Establish the brand's positioning, personality, and unique selling propositions.
Determine the visual direction, such as whether the brand should be modern, traditional, playful, or sophisticated.
Concept Development:
Generate multiple design concepts based on the brand strategy and research findings.
Explore various visual elements, including typography, symbols, icons, and colors.
Sketching and Drafting:
Translate conceptual ideas into rough sketches or digital drafts.
Experiment with different layouts, compositions, and visual treatments.
Refinement:
Select promising concepts and refine them based on feedback and creative intuition.
Focus on simplifying and refining the design elements to ensure scalability and versatility.
Digital Rendering:
Create digital versions of the refined logo concepts using vector graphics software like Adobe Illustrator.
Ensure that the logo works well in various sizes and formats, including print and digital media.
Presentation:
Present the final logo concepts to the client along with rationale and mockups to demonstrate how the logo would appear in real-world applications.
Feedback and Revision:
Gather feedback from the client and stakeholders.
Revise the selected concept based on feedback while maintaining the integrity of the brand's identity and objectives.
Brand Book Development:
Once the logo is approved, develop a comprehensive brand book or style guide.
Include guidelines for logo usage, typography, color palette, imagery, tone of voice, and brand messaging.
Ensure consistency and coherence across all brand assets and communication channels.
Final Delivery:
Deliver the finalized logo files and brand book to the client in various formats suitable for different applications.
Provide ongoing support and guidance to ensure proper implementation and adherence to the brand guidelines.
Throughout the process, effective communication and collaboration between the designer and the client are essential to ensure that the final logo and brand book accurately reflect the brand's identity and resonate with its target audience.

What's included

  • Logo

    A professionally designed logo builds trust by conveying competence and showing your commitment to your brand. When you take your brand seriously, your customers are more likely to do the same. It serves as the visual cornerstone for all your marketing materials, from business cards to websites. A unique and memorable logo sticks in people's minds, making it easier for them to recognize your brand when making purchasing decisions. Additionally, a well-designed logo is versatile and works seamlessly across various mediums, whether on a business card, a billboard, or anything in between.

  • Brand Book

    To truly unlock your brand's potential, you want a comprehensive brand book. This document is your brand's playbook, providing guidelines on how to use your logo, fonts, colors, and other visual elements consistently.

Example projects

The Universal Peace Sanctuary Web, Branding & Strategy

Onemind's Branding, App and Web Design

Real Bitcoin App Design, Web, Branding & Content Writing

Recommendations

(5.0)

Yousif Abass • TravelRx

Client • Nov 29, 2024

Recommended

Yousif at TravelRx hired Charly and recommends working with them

Edison Pardo • JPG

Client • Oct 1, 2024

Recommended

It was great to have you guys onboard, the work was very clean and professional.

Recommended

I worked with Charly Agency to build a new website for my recruiting agency and had a wonderful experience and even better results! Their team makes the process painless, brings good insights on marketing and branding, and delivers great results. I've signed several large contracts with corporate clients since launching my new website. I recommend Charly Agency to my friends and colleagues, and am delighted to recommend them to you as well!

Brendan Hsu • ACRE Partner

Client • Aug 20, 2024

Recommended

Santiago at Charly Agency is my go-to guy when it comes to anything related to web development and design. He’s not just good at the technical stuff—he’s got a solid grasp on copywriting, marketing, sales, and branding, which is rare to find. I’ve sent several referrals his way, and he’s taken great care of each one, making sure they’re happy and getting what they need. He helped us rebuild our company website at Aerial Canvas, and his input on the creative direction was spot on. Santiago’s als

Recommended

Charly was great to work with - they took time to understand our vision and gave tailored suggestions that followed our overall theme. Mauricio and Santiago made sure our website was exactly as we hoped and we love the final result!

Recommended

I was really happy about the approach and the proposed solution from the team. One can tell that they have a lot of experience, especially working with tech startups like mine. I will 100% hire them for future projects. Thank you guys!

Lille Bageri

Client • Jul 1, 2024

Recommended

I loved the website Charly Agency crafted for my business. They captured my vision perfectly, delivering a sleek, stylish, and functional design. Their professionalism and responsiveness made the process seamless. Highly recommend!

Duration

2 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Brand Marketing

Work with me

More services

Growth-Driven Web Design

Example projects

STARTING AT

$65/hour

hourly rate

Web Design and Development with Framer

Example projects

Contact for pricing

Website Maintenance & Support

Example projects

STARTING AT

$75/hour

hourly rate