Branding, Strategy, Content Writing, Design, Development

Our design agency was commissioned for the redesign of the JPG website, an innovative platform specializing in comprehensive financial management solutions. Tasked with enhancing their online presence and optimizing user experience, our goal was to create a website that not only reflected JPG's commitment to seamless financial services but also effectively engaged and converted visitors.

JPG's branding reflects a vision to revolutionize business financial management. With a commitment to nationwide leadership in accessible, affordable financial services, JPG's mission is to empower businesses for growth and financial clarity. The branding aims to inspire entrepreneurs and companies, guiding them to manage finances effortlessly and focus on business growth with confidence.

The designated clear space around the logo ensures prominence in communications. Equivalent to 50% of the logo's height, it guarantees readability and adaptability across various applications in our case study.

Strategic for multiple purposes, monochrome logos enhance visual distinction, lower printing costs, maintain clarity in scanning, facilitate collaborations, and improve accessibility. They embody versatility, cost-efficiency, and effective communication in alignment with design principles.

Chosen to reflect JPG's vision, our visuals blend professionalism with humanity, capturing collaboration, achievements, and vibrant innovation.

The stationery set utilizes the brand colors. Special print finishes such as foiling of the logo and duplexing the business card are recommended.

An email signature has been designed for consistency across all departments. To ensure a consistent representation of the brand.

Primary Blue, Deep Indigo, and Royal Purple. Typography is anchored by Aeonik, conveying modernity and clarity. This harmonious blend ensures a visually compelling, trustworthy, and forward-thinking representation of JPG's financial management services.

Our agency aimed to seamlessly align JPG's vision with a website redesign, emphasizing financial empowerment to improve conversion rates. The website stands as a digital catalyst, empowering everyone to navigate their financial landscape confidently and achieve business growth.