Web UX Design

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About this service

Summary

Here are more detailed explanations of each web UX deliverable:
Site maps
Visual diagrams showing the website's information architecture and how pages are organized
Illustrate the hierarchical relationships between pages
Highlight the main navigation structure and key pages/sections
Help plan logical information flow and user pathways
Ensure important content is accessible within 1-3 clicks
Provide a blueprint for site structure and navigation systems
User flows
Outline the step-by-step journey users take to complete critical goals/tasks
Highlight happy paths as well as alternate routes and exceptions
Identify points where key decisions are made based on user input
Call attention to areas of complexity or confusion to address in the design
Created to cover main use cases and priorities identified in research
Help align stakeholders on primary user goals and pathways on the site
Wireframes
Schematic page layouts showing interface elements, structure, spacing
Enable focus on content, hierarchy, and organization without visuals
Ensure information design and UI patterns match user expectations
Refine and test information architecture, navigation, findability
Provide content inventory and plan for each page and component
Increased fidelity wireframes include detailed interface copy as well
Interactive prototypes
Bring static wireframes to life with clickable, interactive flows
Allow first-hand experience with key workflows for evaluation
Gather feedback through realistic use case walkthroughs
Shape interactions and complex components through iteration
Smooth handoff to the development team by prototyping key features
Fidelity ranges from simple click-throughs to high-fidelity
Style tiles
Curated sample visual treatments that communicate the desired look and feel
Showcase colors, fonts, and styles that embody brand qualities
Provide creative inspiration for visual/UI designers
Include typographic choices, graphical treatments, imagery styles
Help guide and align visual direction across stakeholders
Serve as style guides for designers to ensure consistency
Mockups
Complete visual designs showing layout, visuals, typography, color
Translate wireframes into aesthetically appealing, branded screens
Enable assessment of graphics, imagery, content presentation
Visualize how components like menus, buttons, and cards will look
Provide detailed specs for UI designers and developers
High-fidelity mockups may be nearly indistinguishable from the final product
Component library
Collection of reusable, coded UI components and patterns
Helps ensure consistency across site/app
Components include buttons, menus, cards, widgets, banners
Provides developers with front-end code and assets
Enables efficient scaling of UI development
Keeps updates easy by adjusting components once

What's included

  • Site maps

    A diagram representing the website structure and how pages are organized and related. Helps plan site architecture.

  • User flows

    Visual diagrams showing steps users take to complete key tasks on the website. Highlights the user journey.

  • Wireframes

    Layout of website pages, interface elements, and features without visuals. Focuses on content, hierarchy and functionality.

  • Interactive prototypes

    Simulations of website pages and interactions to test with users. Allows iterating on usability.

  • Style tiles

    Sample visual treatments showing colors, fonts, textures that represent the aesthetic direction.

  • Visual mockups

    Visual designs showing page layouts, graphics, typography, colors, etc. Brings wireframes to life.

  • Component library

    Catalog of reusable UI elements like buttons, headers, cards, widgets etc. Ensures consistency.

  • Responsive specifications -

    Details on how the site adapts across device sizes like desktop, tablet, mobile.

  • Usability test plans and reports

    Documents for planning moderated tests and summarizing findings.

  • Accessibility recommendations

    Suggestions for meeting web accessibility guidelines and standards.

  • Performance audit reports

    Assessments of site speed, identifying improvements opportunities.


Skills and tools

UX Designer
Content Writer
Prototyper
Figma
Framer
Google Analytics
Notion
Webflow

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