Sales Funnel or Landing Page Development
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About this service
Summary
Create a professional, high quality sales funnel or lander on any of the major CRM platforms. Including but not limited to: Clickfunnels, Kartra, Kajabi, Unbounce, Hubspot, Keap, Webflow, Wix, Wordpress, etc. You provide that assets/copy and we'll give you a converting funnel (we can possibly do copy just depends on time allowance).
Process
Step 1: Discovery & Funnel Strategy (Day 1-3)
-Initial Consultation: Discuss business goals, target audience, and funnel objectives.
-Funnel Blueprint: Create a custom funnel strategy and blueprint.
-Define Customer Journey: Map out the steps from lead generation to purchase.
Deliverables:
-Funnel Strategy Document
-Customer Journey Map
Step 2: Content Gathering/ Offer Creation (Day 4-7, can be skipped if client comes prepared beforehand)
-Content Collection: Gather existing assets like images, videos, and testimonials. Faster if you have these assets ready to go and its just plug and play.
-Lead Magnet: Develop lead magnets such as eBooks, checklists, or videos if needed (assets usually you provide).
Deliverables:
-List of required content (images, videos, testimonials)
-Lead magnet creation (if applicable)
Step 3: Funnel Design & Layout (Day 8-12)
-Landing Page Design: Create wireframes/mockups (if desired) for landing pages, opt-ins, upsell/downsell pages, and thank-you pages.
-Responsive Design: Ensure pages are optimized for mobile, tablet, and desktop.
Deliverables:
-Wireframes/Mockups of each page
-Responsive design previews
Step 4: Funnel Development & Integrations (Day 13-18)
-Development: Build funnel pages and set up forms, CTAs, and product offers on the chosen platform.
-Payment Integration: Connect payment gateways like Stripe or PayPal.
-CRM & Email Integration: Set up CRM and email marketing integrations.
-Automation Setup: Configure automated email sequences and lead follow-up actions.
Deliverables:
-Fully developed funnel pages
-Payment gateway setup
-CRM and email platform integration
-Email automations and follow-up sequences
Step 5: Testing & Optimization (Day 19-21)
-Funnel Testing: Test the entire funnel (forms, automations, and payment systems) across devices and browsers.
-A/B Testing Setup: Prepare A/B testing for key funnel elements such as CTAs and headlines.
Deliverables:
-Full funnel test (forms, payments, emails)
-A/B testing setup for key elements
Step 6: Launch & Tracking (Day 22-24)
Funnel Launch: Final approval and launch of the funnel.
Analytics Setup: Implement tracking tools like Google Analytics and Facebook Pixel.
Ad Campaign Setup: Set up initial ad campaigns (if required) to drive traffic to the funnel.
Deliverables:
Live funnel
Google Analytics & Facebook Pixel integration
Initial ad campaign setup (optional)
Step 7: Post-Launch Optimization (Day 25-30)
Monitor & Optimize: Track performance and make adjustments based on data from the first 1-2 weeks.
Reporting: Provide a detailed report on funnel performance and recommendations for further optimization.
Deliverables:
Funnel performance report
Optimization suggestions for continuous improvement
Ongoing Support (Optional)
Monthly Funnel Management: Provide ongoing updates, A/B testing, and data-driven optimizations.
Funnel Expansion: Add new lead magnets, upsell/downsell offers, and retargeting campaigns to scale the funnel (you provide the offers/content)
FAQs
What is a sales funnel, and why do I need one?
A sales funnel is a step-by-step process that guides potential customers from awareness to making a purchase. It helps automate lead generation, nurture relationships, and convert leads into paying customers. You need one to create a structured and scalable way to grow your business.
How long does it take to build a sales funnel?
The timeline depends on the complexity of the funnel. A simple lead generation funnel can take a few days, while a more advanced sales funnel with multiple steps, upsells, and automations may take 2-4 weeks or longer. Also lengthens when your assets are not ready another big factor!
What platforms do you use to build sales funnels?
I work with top platforms like Kartra, ClickFunnels, Kajabi, Webflow, Unbounce, and WordPress. I can also integrate custom solutions using tools like Zapier and Make. If it can make a webpage or funnel i've used it trust me, ha!
How do you ensure that the funnel will convert visitors into leads or sales?
I focus on conversion-optimized design, compelling copy, and strategic calls-to-action (CTAs). Additionally, I implement A/B testing to continuously improve the funnel’s performance and maximize conversions.
What’s included in the funnel?
See the deliverables, but essentially the funnel includes landing pages, lead capture forms, automated emails, upsell/downsell pages, payment integration, and thank-you pages. If desired, I also integrate tracking tools to monitor performance and optimize conversions.
Can you integrate my sales funnel with my email marketing or CRM platform?
Most likely these are one in the same nowadays. Yes, I can integrate the funnel with email marketing platforms like Mailchimp, ActiveCampaign, or Kartra, and CRM systems like HubSpot or Salesforce. This ensures leads are automatically nurtured and tracked.
How do you track the success of a sales funnel?
This requires explicit instruction on "what you want to see tracked" so clients must have a good idea of that before we can really accomplish this. I set up Google Analytics, Facebook Pixel, and conversion tracking to monitor key metrics like traffic, lead generation, and sales. Monthly reports can be provided to measure and improve funnel performance.
What’s the difference between a sales funnel and a website?
A website is generally broader, providing information about your business and offerings, while a sales funnel is a focused, step-by-step process designed specifically to convert visitors into leads or customers. Funnels are more targeted and goal-oriented.
Can I use paid ads with my sales funnel?
Absolutely! Sales funnels work extremely well with paid advertising (Google Ads, Facebook Ads). I can help integrate retargeting pixels and set up ad campaigns to drive traffic directly into your funnel.
What type of content do I need for my sales funnel?
You’ll need compelling headlines, benefit-driven copy, and high-quality visuals. Depending on the funnel, you may also need a lead magnet (e.g., eBook, video), product descriptions, or testimonials. I can help with the copywriting if needed and I have time.
Can you integrate payment systems into the funnel?
Yes, I can integrate secure payment gateways such as Stripe, PayPal, or Authorize.net to ensure smooth transactions within your funnel. Can do really any just depends on your platform limitations really.
What if I already have a website? Can you integrate a sales funnel into it?
Try not to think of the two a separate spheres.... even tho they are. It could be simple link or button on your website that leads them to the funnel. Yes, I can integrate a sales funnel into your existing website, either by adding new landing pages and forms or linking the funnel to existing content. This allows you to capture leads and convert them more efficiently.
What kind of budget do I need for a sales funnel?
he budget depends on the complexity of the funnel and the integrations you require. I offer various packages, from simple lead generation funnels to fully automated sales funnels with upsells and email sequences. We can discuss your goals to find the best option within your budget.
What's included
Sales Funnel Strategy:
Initial strategy session to outline funnel goals, target audience, and steps in the funnel. Customer journey map to visualize each step from lead capture to sale. Custom funnel blueprint showing the flow from landing pages to checkout.
Landing Pages:
Custom-designed landing pages (lead magnet, product offer, webinar signup, etc.). Well designed and thought out calls to action (CTA) buttons. Responsive design (mobile, tablet, desktop).
Lead Generation & Opt-in Forms:
Lead capture form design and setup. Integration with email marketing platforms (Mailchimp, Kartra, etc.). Automated lead magnet delivery (e.g., PDF, video access). Thank you page design and setup.
Email Automation:
Custom email sequence setup for lead nurturing (welcome email, follow-ups, etc.) Automated email workflows based on user actions (e.g., cart abandonment) Integration with email platforms (Mailchimp, ActiveCampaign, etc.)
Upsell/Downsell Pages:
Custom-designed upsell and downsell pages in the funnel. Smart logic to show the right offer based on user behavior.
Checkout & Payment Integration:
Secure checkout page setup (Stripe, PayPal, Authorize.net, etc.). Cart abandonment recovery setup. One-click upsell integration (if applicable).
Analytics & Conversion Tracking: (if desired long-term support or explicit about what to be tracked)
Google Analytics setup for funnel tracking. Facebook Pixel integration for retargeting ads. Conversion goal setup (e.g., form submissions, purchases). Monthly funnel performance report with insights and recommendations.
A/B Testing & Optimization (if desired long-term support)
Split testing for landing page design, CTAs, or email subject lines Continuous optimization based on performance data
Post-Launch Support & Optimization: (partial long-term support)
30-day post-launch funnel performance analysis. Monthly review and optimization of key funnel metrics. Ongoing testing and tweaking to improve conversion rates.
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