Brand Identity: Essential Package
Lizzy Ryan
Starting at
$
900
About this service
Summary
Process
FAQs
What file formats will I receive?
You’ll receive your logos in PNG, JPG, and SVG formats, optimized for both print (CMYK) and digital use (RGB). The color palette will include RGB, CMYK, and Pantone values for accurate color matching across all media.
What’s the difference between the primary, secondary, and submark logos?
The Primary Logo is your main logo, used most frequently in branding materials. The Secondary Logo is a simplified or alternate layout of your primary logo, used when space or design constraints require it. The Submark is a compact, often emblem-style version of your logo, used for smaller spaces like social media profiles or as a watermark.
What is the purpose of the 1-Page Brand Guide?
The 1-Page Brand Guide is a quick-reference document that outlines how to use your logo, color palette, and typography. It helps ensure consistency across all your brand’s visual communications, whether it’s on your website, social media, or print materials.
What is the difference between the 1-Page Brand Guide and the Full Brand Guidelines Document?
The 1-Page Brand Guide is a concise overview that summarizes key elements of your brand identity, including logo usage, color palette, and typography in a single document. It serves as a quick reference for maintaining visual consistency. In contrast, the Full Brand Guidelines Document is a comprehensive PDF that provides detailed instructions and specifications for every aspect of your brand identity. It includes in-depth guidelines on logo variations, color usage, typography hierarchy, imagery style, and more, ensuring that anyone who works with your brand has a thorough understanding of how to represent it correctly.
What if I need more brand assets later?
You can always upgrade to a more comprehensive package like the Brand Premium, which includes additional assets like stationery and web design elements. I also offer à la carte services if you need specific items.
Can I make revisions to the designs?
Yes, the package includes 2 rounds of revisions to ensure that the final designs align perfectly with your vision.
Will I own the copyright to the logos and brand assets?
Yes, once the final payment is made, you will have full ownership of all brand assets and copyrights to use them as you see fit. However, please note that some fonts may not be free and could require additional purchases for a commercial license. If a premium font is used, we’ll inform you of any costs associated with obtaining the necessary licenses.
How long does it take to complete the Brand Essential?
The turnaround time for the Brand Essential typically ranges from 3 to 4 weeks, depending on the complexity of your requirements and the revision process.
What's included
Logo Suite
This package includes three versions of your logo to ensure consistency across all platforms and media: the Primary Logo, used for most branding purposes; the Secondary Logo, a simplified version ideal for smaller spaces or alternative layouts; and the Submark, a compact, emblem-style logo often used for icons, social media profiles, or watermarks. Each version will be provided in full color, black and white, and a variant for colored backgrounds, delivered in high-resolution PNG, JPG, and SVG formats, optimized for both print (CMYK) and digital (RGB).
Brand Color Palette
A curated selection of four brand colors to establish a cohesive visual identity: Three primary Colors, which form the foundation of your brand's color scheme for prominent design areas, and three secondary Colors, complementary shades that enhance and add versatility to your visual identity. The palette will be provided in RGB for digital use, CMYK for print, and Pantone for precise color matching across mediums.
Typography
A balanced set of fonts to maintain consistency in your brand's visual communication: a header font, which is a bold and attention-grabbing typeface used for titles, headlines, and focal points, and a body copy font, a clean and readable typeface for body text that ensures clarity across both print and digital content. The selected fonts will align with your brand’s personality and tone, ensuring functional and aesthetic harmony.
1-Page Brand Guide
A concise and easy-to-reference document summarizing the core elements of your brand's visual identity. It covers logo usage guidelines for your primary, secondary, and submark logos in various contexts; the color palette with your brand colors and their RGB, CMYK, and Pantone values; and typography recommendations for how and where to use your header and body fonts. This guide serves as a quick reference to ensure consistency in all brand communications.
Full Brand Guidelines Document
A comprehensive PDF document that outlines all aspects of your brand identity. This includes detailed guidelines on logo usage, color palette specifications, typography choices, and imagery style. The document serves as a reference to ensure consistency across all brand applications, helping you maintain a cohesive brand image.
Stationary Items
Choose any two stationery items that best suit your needs, such as a business card, sticker sheet, letterhead, or envelope. Each item will be designed to reflect your brand identity, incorporating your logo, colors, and typography.
Social Media Profile Image
A tailored social media profile image designed to represent your brand effectively across various platforms. This image will incorporate your logo or a modified version of it, ensuring your brand remains recognizable and consistent online. Perfect for platforms like Facebook, Instagram, and LinkedIn, this profile image will enhance your digital presence.
Duration
4 weeks
Skills and tools
Work with me