Brand Identity: Mini Package

Lizzy Ryan

(0)

Starting at

$

500

About this service

Summary

Brand Mini is a streamlined solution for building a cohesive and recognizable visual identity. It includes the essentials to get your brand up and running:
Logo Suite with primary, secondary, and submark logos in various formats for both print and digital use.
Brand Color Palette featuring 2 primary and 2 secondary colors, with RGB, CMYK, and Pantone values for consistent color representation across mediums.
Typography selection, including a header font and a body copy font, tailored to suit your brand’s personality.
A 1-Page Brand Guide to outline logo usage, color specifications, and font recommendations, ensuring your brand remains visually consistent across all applications.
This package offers a professional foundation for your brand’s identity, delivering all the essential components needed for clear and impactful branding.

Process

1. Brand Questionnaire We’ll begin with a brief brand questionnaire to understand your vision, values, and target audience. This helps shape the direction of your brand identity and ensures that the final designs align with your goals.
2. Moodboards Next, we'll create moodboards that visually represent different styles, colors, and overall aesthetics for your brand. These will guide the design process and give you a preview of the direction we’re taking.
3. Initial Logo Concepts You’ll receive two initial logo concepts based on the moodboards and questionnaire. These logos will offer different interpretations of your brand’s identity.
4. Logo Selection and Revisions Once you’ve chosen a preferred logo, we’ll refine it through up to two rounds of revisions to ensure it meets your expectations and reflects your brand perfectly.
5. 1-Page Brand Guide After the logo is finalized, we’ll create a 1-page brand guide that includes your logo usage guidelines, brand color palette, and typography choices. This will serve as a reference to maintain consistency across all your branding efforts.
6. File Delivery Once everything is complete, you’ll receive all files, including logos, color palette, and typography, in a zipped folder. The files will be provided in various formats, ready for both print and digital use.

FAQs

  • What file formats will I receive?

    You’ll receive your logos in PNG, JPG, and SVG formats, optimized for both print (CMYK) and digital use (RGB). The color palette will include RGB, CMYK, and Pantone values for accurate color matching across all media.

  • What’s the difference between the primary, secondary, and submark logos?

    The Primary Logo is your main logo, used most frequently in branding materials. The Secondary Logo is a simplified or alternate layout of your primary logo, used when space or design constraints require it. The Submark is a compact, often emblem-style version of your logo, used for smaller spaces like social media profiles or as a watermark.

  • What is the purpose of the 1-Page Brand Guide?

    The 1-Page Brand Guide is a quick-reference document that outlines how to use your logo, color palette, and typography. It helps ensure consistency across all your brand’s visual communications, whether it’s on your website, social media, or print materials.

  • How long does it take to complete the Brand Mini?

    The turnaround time for the Brand Mini typically ranges from 2 to 3 weeks, depending on the complexity of your requirements and the revision process.

  • What if I need more brand assets later?

    You can always upgrade to a more comprehensive package like the Brand Essentials or Brand Premium, which includes additional assets like stationery and web design elements. I also offer à la carte services if you need specific items.

  • Can I make revisions to the designs?

    Yes, the package includes 2 rounds of revisions to ensure that the final designs align perfectly with your vision.

  • Will I own the copyright to the logos and brand assets?

    Yes, once the final payment is made, you will have full ownership of all brand assets and copyrights to use them as you see fit. However, please note that some fonts may not be free and could require additional purchases for a commercial license. If a premium font is used, we’ll inform you of any costs associated with obtaining the necessary licenses.

What's included

  • Logo Suite

    This package includes three versions of your logo to ensure consistency across all platforms and media: the Primary Logo, used for most branding purposes; the Secondary Logo, a simplified version ideal for smaller spaces or alternative layouts; and the Submark, a compact, emblem-style logo often used for icons, social media profiles, or watermarks. Each version will be provided in full color, black and white, and a variant for colored backgrounds, delivered in high-resolution PNG, JPG, and SVG formats, optimized for both print (CMYK) and digital (RGB).

  • Brand Color Palette

    A curated selection of four brand colors to establish a cohesive visual identity: two Primary Colors, which form the foundation of your brand's color scheme for prominent design areas, and two Secondary Colors, complementary shades that enhance and add versatility to your visual identity. The palette will be provided in RGB for digital use, CMYK for print, and Pantone for precise color matching across mediums.

  • Typography

    A balanced set of fonts to maintain consistency in your brand's visual communication: a header font, which is a bold and attention-grabbing typeface used for titles, headlines, and focal points, and a body copy font, a clean and readable typeface for body text that ensures clarity across both print and digital content. The selected fonts will align with your brand’s personality and tone, ensuring functional and aesthetic harmony.

  • 1-Page Brand Guide

    A concise and easy-to-reference document summarizing the core elements of your brand's visual identity. It covers logo usage guidelines for your primary, secondary, and submark logos in various contexts; the color palette with your brand colors and their RGB, CMYK, and Pantone values; and typography recommendations for how and where to use your header and body fonts. This guide serves as a quick reference to ensure consistency in all brand communications.

Duration

3 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

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