Brand Identity: Premium Package

Lizzy Ryan

(0)

Starting at

$

1,200

About this service

Summary

The Brand Premium package provides an extensive suite of branding assets to fully elevate your business's visual identity and enhance your online presence. It includes:
Logo Suite with primary, secondary, and submark logos in various formats for both print and digital use.
Brand Color Palette featuring 4 primary and 4 secondary colors, with RGB, CMYK, and Pantone values for consistent color representation across mediums.
Typography selection, including a header font, a subheading font, a body copy font, and a caption font, tailored to suit your brand’s personality.
A 1-Page Brand Guide to outline logo usage, color specifications, and font recommendations, ensuring your brand remains visually consistent across all applications.
A Full Brand Guidelines Document in PDF format, detailing logo usage, color specifications, typography guidelines, and imagery style for a consistent brand identity.
4 Customized Stationery Items of your choice, such as business cards, letterhead, stickers, or envelopes, designed to enhance your professional presence and create tangible touchpoints with your audience.
Essential Digital Assets to enhance your online presence, including receive a social media profile Image for consistent brand recognition, a polished email signature featuring your logo, and custom-designed Instagram highlight covers that reflect your brand identity. Additionally, three customizable social media post templates make it easy to create engaging content while maintaining brand consistency. Together, these assets create a cohesive and professional digital representation of your brand.
This package offers a comprehensive set of branding tools to ensure your brand stands out and communicates effectively across all channels.

Process

1. Brand Questionnaire We’ll begin with a brief brand questionnaire to understand your vision, values, and target audience. This helps shape the direction of your brand identity and ensures that the final designs align with your goals.
2. Moodboards Next, we'll create moodboards that visually represent different styles, colors, and overall aesthetics for your brand. These will guide the design process and give you a preview of the direction we’re taking.
3. Initial Logo Concepts You’ll receive two initial logo concepts based on the moodboards and questionnaire. These logos will offer different interpretations of your brand’s identity.
4. Logo Selection and Revisions Once you’ve chosen a preferred logo, we’ll refine it through up to two rounds of revisions to ensure it meets your expectations and reflects your brand perfectly.
5. Brand Guidelines After the logo is finalized, we’ll create a 1-page brand guide and full brand guide book that includes your logo usage guidelines, brand color palette, and typography choices. This will serve as a reference to maintain consistency across all your branding efforts.
6. Print and Web Assets After the brand guidelines are complete, we will create the four chosen stationary items, email signature, social media profile image, social media highlight covers, and three social media templates.
6. File Delivery Once everything is complete, you’ll receive all files, in a zipped folder. The files will be provided in various formats, ready for both print and digital use.

FAQs

  • What file formats will I receive?

    You’ll receive your logos in PNG, JPG, and SVG formats, optimized for both print (CMYK) and digital use (RGB). The color palette will include RGB, CMYK, and Pantone values for accurate color matching across all media.

  • What’s the difference between the primary, secondary, and submark logos?

    The Primary Logo is your main logo, used most frequently in branding materials. The Secondary Logo is a simplified or alternate layout of your primary logo, used when space or design constraints require it. The Submark is a compact, often emblem-style version of your logo, used for smaller spaces like social media profiles or as a watermark.

  • What is the purpose of the 1-Page Brand Guide?

    The 1-Page Brand Guide is a quick-reference document that outlines how to use your logo, color palette, and typography. It helps ensure consistency across all your brand’s visual communications, whether it’s on your website, social media, or print materials.

  • What is the difference between the 1-Page Brand Guide and the Full Brand Guidelines Document?

    The 1-Page Brand Guide is a concise overview that summarizes key elements of your brand identity, including logo usage, color palette, and typography in a single document. It serves as a quick reference for maintaining visual consistency. In contrast, the Full Brand Guidelines Document is a comprehensive PDF that provides detailed instructions and specifications for every aspect of your brand identity. It includes in-depth guidelines on logo variations, color usage, typography hierarchy, imagery style, and more, ensuring that anyone who works with your brand has a thorough understanding of how to represent it correctly.

  • Can I make revisions to the designs?

    Yes, the package includes 2 rounds of revisions to ensure that the final designs align perfectly with your vision.

  • Will I own the copyright to the logos and brand assets?

    Yes, once the final payment is made, you will have full ownership of all brand assets and copyrights to use them as you see fit. However, please note that some fonts may not be free and could require additional purchases for a commercial license. If a premium font is used, we’ll inform you of any costs associated with obtaining the necessary licenses.

  • How long does it take to complete the Brand Premium?

    The turnaround time for the Brand Premium typically ranges from 4 to 6 weeks, depending on the complexity of your requirements and the revision process.

What's included

  • Logo Suite

    This package includes three versions of your logo to ensure consistency across all platforms and media: the Primary Logo, used for most branding purposes; the Secondary Logo, a simplified version ideal for smaller spaces or alternative layouts; and the Submark, a compact, emblem-style logo often used for icons, social media profiles, or watermarks. Each version will be provided in full color, black and white, and a variant for colored backgrounds, delivered in high-resolution PNG, JPG, and SVG formats, optimized for both print (CMYK) and digital (RGB).

  • Brand Color Palette

    A curated selection of eight brand colors to establish a cohesive visual identity: Four primary colors, which form the foundation of your brand's color scheme for prominent design areas, and four secondary colors, complementary shades that enhance and add versatility to your visual identity. The palette will be provided in RGB for digital use, CMYK for print, and Pantone for precise color matching across mediums.

  • Typography

    A balanced set of fonts to maintain consistency in your brand's visual communication: a header font, which is a bold and attention-grabbing typeface used for titles, headlines, and focal points, a sub-header font, for smaller headlines, a body copy font, a clean and readable typeface for body text that ensures clarity across both print and digital content, and a font for smaller captions, date ranges, or legal writing. The selected fonts will align with your brand’s personality and tone, ensuring functional and aesthetic harmony.

  • 1-Page Brand Guide

    A concise and easy-to-reference document summarizing the core elements of your brand's visual identity. It covers logo usage guidelines for your primary, secondary, and submark logos in various contexts; the color palette with your brand colors and their RGB, CMYK, and Pantone values; and typography recommendations for how and where to use your header and body fonts. This guide serves as a quick reference to ensure consistency in all brand communications.

  • Full Brand Guidelines Document

    A comprehensive PDF document that outlines all aspects of your brand identity. This includes detailed guidelines on logo usage, color palette specifications, typography choices, and imagery style. The document serves as a reference to ensure consistency across all brand applications, helping you maintain a cohesive brand image.

  • Stationary Items

    Choose any four stationery items that best suit your needs, such as a business card, sticker sheet, letterhead, or envelope. Each item will be designed to reflect your brand identity, incorporating your logo, colors, and typography.

  • Social Media Profile Image

    A tailored social media profile image designed to represent your brand effectively across various platforms. This image will incorporate your logo or a modified version of it, ensuring your brand remains recognizable and consistent online. Perfect for platforms like Facebook, Instagram, and LinkedIn, this profile image will enhance your digital presence.

  • Email Signature

    A professionally designed email signature that incorporates your brand elements. This email signature adds a polished touch to your communications, ensuring that your brand is consistently represented in every email you send. It can include essential contact information, social media links, and even a call-to-action, reinforcing your brand identity with each message.

  • Instagram Highlight Covers

    Custom-designed Instagram highlight covers that enhance your profile's aesthetic and showcase your brand identity. They serve to organize your Instagram stories while making your profile visually appealing and cohesive, helping to engage your audience more effectively.

  • Social Media Post Templates

    Three customizable social media post templates designed to maintain brand consistency across your platforms. Each template will incorporate your brand colors, typography, and logo, allowing you to easily create engaging posts for various occasions, such as promotions, announcements, or general content. These templates are designed to save you time while ensuring that your brand remains visually cohesive in every post.

Duration

6 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

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