What's included

• Discovery & Research

  To kick off the process, we’ll begin with a discovery and research phase for me to gather as much information as I can about your brand story, goals, mission, vision, target audiences, competitors, and anything and everything that makes your brand unique. This will help me understand your specific needs and goals and inform the direction of your new logo. I will also conduct my own research of similar organizations in your space to help ensure your new logo is unique and set up for success.

• Mood Board Process

  During this step, I’ll present my findings from the discovery process and will also create 1-3 mood board directions of look and feel elements that will inspire the visual tone and vision for the new logo. This collaborative step will help guide the logo design process and will ensure alignment on the direction.

• Logo Design

  The logo design phase starts with the creation of a vast number of creative sketches, ideas, and explorations to uncover as many potential logo options as possible. I then work through an internal process of curating, vetting, and refining the options until I land on 3-5 distinct and viable logo treatments to present. The presentation will consist of mockups of each treatment so you can envision how each logo will look and feel in the real world. Following the initial presentation, we will work through 1-2 rounds of revisions and refinements to ensure the new logo truly matches your vision.

• File Handoff

  Once the logo design is chosen and approved, I will finalize and deliver all the files you’ll need moving forward. These files will include the native source files (Adobe Illustrator) and production-ready exports (such as PDF, PNG, etc).