Visual Identity Design: Beyond the Logo for Lasting Brand Impact
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About this service
Summary
Process
What's included
Visual Identity
The visual identity is the set of graphic elements that represent the brand, including the logo, color palette, typography, iconography, and other key visual components. This identity aims to convey the brand's personality and values in a cohesive and appealing way, creating a strong and memorable visual connection with the audience.
Brand Manual
The brand manual is a detailed document that outlines the guidelines and rules for consistently applying the visual identity across all touchpoints. It includes instructions on logo usage, colors, typography, imagery, and communication tone, ensuring the brand remains cohesive and professional across both print materials and digital platforms.
Example projects
Skills and tools
Brand Designer
Brand Strategist
Logo Designer
Affinity Designer
Affinity Photo
Affinity Publisher
Industries