Visual Identity Design: Beyond the Logo for Lasting Brand Impact

Contact for pricing

About this service

Summary

We will define the visual expression of our brand, projecting our personality and value proposition.
We will analyze the visual identities of the category, adjacent and parallel.
With the conclusions of the analysis, we will conduct a work session to guide our visual identity.

Process

Visual Audit & Competition Analysis
Visual Workshop
Visual Identity Creation
Visual Identity Presentation
Brand Manual

What's included

  • Visual Identity

    The visual identity is the set of graphic elements that represent the brand, including the logo, color palette, typography, iconography, and other key visual components. This identity aims to convey the brand's personality and values in a cohesive and appealing way, creating a strong and memorable visual connection with the audience.

  • Brand Manual

    The brand manual is a detailed document that outlines the guidelines and rules for consistently applying the visual identity across all touchpoints. It includes instructions on logo usage, colors, typography, imagery, and communication tone, ensuring the brand remains cohesive and professional across both print materials and digital platforms.


Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Affinity Designer

Affinity Designer

Affinity Photo

Affinity Photo

Affinity Publisher

Affinity Publisher

Industries

Other
Other