Strategic Naming — Relevance, Impact & Differentiation
Starting at
$
3,500
About this service
Summary
What's included
Naming Strategy Report
A strategic document that sets the foundation for name creation. It includes: - Naming Benchmark – Insights into competition namings. - Naming objectives – What the name should communicate. - Evaluation criteria – Factors for selecting the final name.
Naming Territories
One opportunity, different approaches. We will define 3 basic concepts (or territories) for the construction of the name.
Name Generation & Conceptual Rationale
A curated list of naming proposals, each with a strong strategic foundation. Includes: - 3 to 10 final name options – Aligned with brand positioning. - Conceptual explanation – Rationale behind each name. - Screening & Validation – To ensure viability and avoid risks.
Final Naming Workshop
We will conduct a short workshop in order to make a rational decision on the final name.
Legal trademark registration support
Coordination with IP attorneys for the trademark registration.
Example projects
Duration
4 weeks
Skills and tools
Industries