What's included

• Naming Strategy Report

  A strategic document that sets the foundation for name creation. It includes: - Naming Benchmark – Insights into competition namings. - Naming objectives – What the name should communicate. - Evaluation criteria – Factors for selecting the final name.

• Naming Territories

  One opportunity, different approaches. We will define 3 basic concepts (or territories) for the construction of the name.

• Name Generation & Conceptual Rationale

  A curated list of naming proposals, each with a strong strategic foundation. Includes: - 3 to 10 final name options – Aligned with brand positioning. - Conceptual explanation – Rationale behind each name. - Screening & Validation – To ensure viability and avoid risks.

• Final Naming Workshop

  We will conduct a short workshop in order to make a rational decision on the final name.

• Legal trademark registration support

  Coordination with IP attorneys for the trademark registration.