Strategic Naming — Relevance, Impact & DifferentiationAntonio Soriano Gómez
You'll get a unique brand name that truly reflects your business’s essence and vision.
I blend creativity with a strategic approach to ensure your name is memorable and impactful. What sets me apart is my ability to connect emotionally with your audience, creating an authentic identity that resonates.
What's included
Naming Strategy Report
A strategic document that sets the foundation for name creation. It includes:
- Naming Benchmark – Insights into competition namings.
- Naming objectives – What the name should communicate.
- Evaluation criteria – Factors for selecting the final name.
Naming Territories
One opportunity, different approaches. We will define 3 basic concepts (or territories) for the construction of the name.
Name Generation & Conceptual Rationale
A curated list of naming proposals, each with a strong strategic foundation. Includes:
- 3 to 10 final name options – Aligned with brand positioning.
- Conceptual explanation – Rationale behind each name.
- Screening & Validation – To ensure viability and avoid risks.
Final Naming Workshop
We will conduct a short workshop in order to make a rational decision on the final name.
Legal trademark registration support
Coordination with IP attorneys for the trademark registration.
Example work
Antonio's other services
Contact for pricing
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Brand Strategist
Business Consultant
Business Strategist
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Antonio Soriano Gómez Spain
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Strategic Naming — Relevance, Impact & DifferentiationAntonio Soriano Gómez
You'll get a unique brand name that truly reflects your business’s essence and vision.
I blend creativity with a strategic approach to ensure your name is memorable and impactful. What sets me apart is my ability to connect emotionally with your audience, creating an authentic identity that resonates.
What's included
Naming Strategy Report
A strategic document that sets the foundation for name creation. It includes:
- Naming Benchmark – Insights into competition namings.
- Naming objectives – What the name should communicate.
- Evaluation criteria – Factors for selecting the final name.
Naming Territories
One opportunity, different approaches. We will define 3 basic concepts (or territories) for the construction of the name.
Name Generation & Conceptual Rationale
A curated list of naming proposals, each with a strong strategic foundation. Includes:
- 3 to 10 final name options – Aligned with brand positioning.
- Conceptual explanation – Rationale behind each name.
- Screening & Validation – To ensure viability and avoid risks.
Final Naming Workshop
We will conduct a short workshop in order to make a rational decision on the final name.
Legal trademark registration support
Coordination with IP attorneys for the trademark registration.
Example work
Antonio's other services
Contact for pricing