Bespoke Brand Identity & Design

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Naoto Nakada

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About this service

Summary

Our Difference at a Glance

Our service is tailored for those seeking a complete and cohesive brand identity. While a logo and typeface are vital components, they represent only a fraction of what defines a true brand. Thanks to our boutique approach, our package is designed to match the exceptional quality and service offered by multinational marketing agencies charging six figures. Whether you're a startup or an SME, we provide the same high-caliber experience, ensuring you receive the very best in brand design and strategy.

The Complete Nakada Design Difference

Our uniqueness stems from several compelling attributes that set us apart from nearly all competitors.

Creativity: Our imagination is your innovation. Our creative expertise is truly world-class and will generate a significant increase in your brand equity and subsequent firm valuation.

Exquisite Craftsmanship and Unmatched Service: We are a premium firm where excellence in design meets the pinnacle of client care rooted in our ethos of unparalleled excellence in service.

Bespoke Boutique Experience: You work directly with Naoto Nakada, the visionary behind Nakada Design. This ensures you receive personalized attention typical of boutique services, while benefiting from the comprehensive capabilities of a full-service design firm. Every aspect of your branding experience is curated under the meticulous guidance of Nakada Design, ensuring an integrated and seamless journey from strategy to execution.

Masters of Design and Aesthetics: Our expertise transcends typical branding. We are masters of in the art of aesthetics.

Strategic Foundation: Branding is neither a pure marketing nor pure design activity. It is a strategic endeavor. We lay the groundwork with a solid business strategy, followed by a creative exploration in design, and then amplified through targeted marketing. This trifold approach is rare, especially outside the realm of large multinational agencies, yet it is where we excel and distinguish ourselves because we understand branding is an alchemy of business and design. Crucially, our unified approach ensures you receive a strong brand identity.

If your aim is to achieve the pinnacle of branding, it's imperative to choose a partner well-versed in the trifecta of business strategy, design, and marketing. Such comprehensive expertise is seldom found beyond the scope of large multinational agencies, uniquely positioning Nakada Design.

Our one-of-a-kind differentiator will lead to the creation of your singular brand.

Process

Creating an effective brand is an art form, and akin to crafting a masterpiece where every brush stroke contributes to the overall painting.

1. Understand Your Audience

We begin by immersing ourselves in the world of your target demographic. We conduct thorough market research to grasp their desires, pain points, lifestyle, and communication preferences. This insight forms the foundation of every subsequent decision.

2. Define Your Brand's Essence

What does your brand stand for? We define the brand's mission, vision, and values. This essence should resonate with your audience's values or aspirations. We also create a brand persona - if your brand were a person, what would they be like?

3. Craft Your Unique Value Proposition (UVP):

Your UVP should succinctly communicate why someone should choose your brand over others. This isn't just about being different; it's about being uniquely beneficial. It's the promise you make to your customers.

4. Visual Identity

Visual identity is at the forefront of individuals' minds when they think of branding. It includes the logo, color palette, typography and imagery. While it's an essential component, it represents only one facet of the multifaceted jewel of brand identity.

5. Voice and Tone:

We establish a brand voice that reflects your personality. Is your brand playful or serious, luxurious or accessible? Our voice must be consistent across all content you produce - from website copy to social media interactions.

6. Storytelling

If you don’t give the market the story to talk about, they’ll define your brand’s story for you.

We weave a compelling narrative brand story as people remember stories, not just products. Your brand story should encapsulate your history, your struggles, your triumphs, and your vision for the future.

7. Brand Experience:

Every touchpoint with the customer, from the packaging to the customer service, must reinforce the brand promise. Think of it as a symphony where every note must harmonize with the others.

8. Consistency is Key

Ensure that every element of your brand (from your website to your business cards, from social media posts to product packaging) is consistent. Inconsistency breeds confusion and mistrust, but repetition solidifies brand recognition and affinity.

9. Adaptation and Evolution

We are continually monitoring market changes and the cultural zeitgeist to ensure your brand remains relevant while maintaining your core identity.

10. Engagement and Community Building

We can create a community around your brand by engaging with your audience where they are, listening to their feedback, and involving them in your brand's journey. Done correctly, your customers will transform into brand ambassadors.

11. Measure and Refine

We use analytic tools to measure the impact of your branding efforts. By reviewing engagement rates, customer loyalty, brand recall, and market share, your strategies can be further strengthened.

By fusing these elements with elegance and precision, we elevate your brand from merely existing in the marketplace to being a beloved icon.

FAQs

What is the big picture of branding?
Imagine a concentric circle. Start by creating the core (brand values, messaging, logo mark). Then the foundation (colors, fonts, look and feel), then fixed assets (website, template, presentations), and finally the flexible assets (campaigns, events, social media feed).
Are you able to assist with crafting a brand from scratch as well as executing a rebrand?
Absolutely, we excel in both arenas. For those embarking on the journey of brand creation, we offer a meticulous process starting with strategic insights into your market and audience, culminating in a fully realized brand identity. When it comes to rebranding, we respect your legacy while having a visionary eye for renewal, ensuring your refreshed image resonates with both current and prospective audiences while maintaining your established values.
How long does it take to complete a project?
The duration of a project varies based on the services required. A typical brand project may span four to six weeks. This timeframe allows for thorough exploration and development, contingent upon the responsiveness of communication.
How do you differ from others on Contra?
We gracefully serve those seeking the very best thanks to our unique blend of high-end service, world-class design talent, and strategic expertise. Our founder Naoto Nakada personally oversees each project, ensuring individual attention while still offering full-service benefits akin to a large agency. We also believe in the primacy of business strategy in branding, seamlessly integrating this with our mastery in design, an approach which is both rare and highly effective in creating impactful, memorable brands.
Where and in which language is your service offered?
We are delighted to provide our services globally. Our principal language is English, and through our professional translation service our clients can communicate in any language desired.
How will we communicate?
Our preferred method of communication is yours. We are pleased to work closely with you in a manner that is most suitable to your lifestyle so it is as effortless and tailored to you as possible; after all, we are here to serve you.
Are you able to work for clients outside the United States?
Yes, and our multicultural expertise uniquely positions us to serve international clients. Our founder has lived in Japan, Australia, the U.S., England, and Singapore, while we have also worked with talent from across the globe.
Can you meet in-person?
Certainly, we would be pleased to meet with you (kindly note that a travel fee will incur to cover our time and expenses).
Do you offer referral commissions?
With gratitude to those who refer new clients to us, we offer a referral commission based on a percentage of the billed work up to $20,000 USD.
Can you get started right away?
While our schedule is filled in advance, we provide the option to expedite your project. By selecting our priority service, you can rush your project to the front of the line, ensuring faster turnaround times without compromising on quality.

What's included

Immersion
Our journey begins with a complete discovery of your company conducted in close collaboration with your team. We aim to to become one with your company by understanding your challenges, opportunities, and aspirations. Together, we explore the nuances of your culture, competitors (their strengths, weaknesses, similarities, and differences), industry trends, target audience, and future ambitions. Through this discovery, we recognize that branding does not exclusively reside within the domain of marketing; it is intrinsically tied with your overarching business strategy.
Brand Story & Manifesto
We uncover the story that makes you truly unique: your brand DNA. This includes shaping your purpose, mission, and unique value proposition into a powerful strategic narrative for maximum emotional impact. Our foundation comprises your positioning statement and key business statements (Who, What, Why, How). This is the essence of your existence.
Brand Strategy & Culture
We craft your brand’s positioning and develop your transformative “big idea.” This strategy is seamlessly connected to a distinct culture, articulating your brand’s identity with clarity, emotional resonance, and actionable principles. By anchoring your values, vision, and story, we create a brand that attracts loyal customers and top-tier talent.
Verbal Identity
With your strategy codified, we craft your brand’s voice persona. We define shared vocabulary, key messages, and signature phrases designed to leave a lasting impression. These spearhead statements — your catchphrases, mottos, and key messages — become the words that make your brand unforgettable. Imagine overhearing someone in an elevator talking about your brand; we set the foundation for that conversation.
Visual Identity
We began with a vision board to ensure you are on the same page as us in the truest sense. We then sharpen every detail until we have a comprehensive visual system that is uniquely you. Now, it’s the magical moment when you see your brand emerge. Building on the foundation of the immersion process, we designed your logo, typography, color palette, imagery, photography style, graphic elements, and even an auditory logo.
Brand Harmony
We create branded email templates and curate the aesthetic coherence of your social media feed so every interaction your customers have with your brand is consistently, quintessentially yours.
Look & Feel
For those seeking maximum impact and ROI, we extend our expertise to product development, user experience design, customer experience design, and social media content — they’re critical to shaping how your customers feel about you. Whether guiding your in-house team or creating these elements for you, we ensure a seamless and consistent brand experience, all from a single point of contact.
Style Guide
A comprehensive yet user-friendly brand guideline is essential for maintaining brand consistency across your organization. The document details specifications for the brand's visual identity, encompassing elements like logo usage, typography, color schemes, and additional design components while highlighting critical errors to avoid. Serving as a crucial reference tool for all creators of branded materials, it guarantees that every piece of content, whether internal or external, reflects a unified and coherent brand image across all platforms.
Implementation & Reflection
Your brand is not isolated to marketing; it’s how customers feel every time they interact with you. From product design to messaging, employee behavior to customer touch points, almost everybody in your company is affecting your brand, with every interaction shaping your brand image. We help you assess and refine these elements, ensuring your brand is consistently elevated across every channel and advancing your mission. We then ask a key question: What is the reputation you created?
Growth (Recommended Option)
To sustain momentum, we ideate and execute innovative marketing campaigns that uphold your brand’s consistency and impact. Whether guiding your in-house team or managing the process end-to-end, we provide ongoing consultancy, design support, art direction, and digital experiences to ensure all execution stays true to your brand. This is vital to safeguarding the brand you’ve invested so carefully in from actions that may damage its reputation.
Premium Service
As a premium design firm, we are committed to delivering a truly high-end experience, free from limitations that may constrain your vision. Your satisfaction is paramount, which is why we offer unlimited revisions —because no number of iterations is too many when it comes to perfecting your project. Unlike others who set limits on revisions, we often go beyond what’s requested, driven by our unrelenting pursuit of perfection.