Bespoke Website Design & Development for Real Estate

pro

Naoto Nakada

(0)

Contact for pricing

About this service

Summary

We create a flagship digital presence that actively transforms visitors into leads.

Beauty is instinctive, and performance is engineered. Our service is tailored for those seeking a best-in-class real estate website, featuring impeccable aesthetics and technology to outshine competing properties. Fused with our foundation of thorough research, where we tirelessly uncovered the latest best practices in web design, your website will be your high-performance machine that actively maximizes conversion.

We stand apart from nearly every other firm thanks to a distinct combination of qualities:

Boutique Attention with Full-Service Capabilities: As a premium firm, we deliver the highest caliber of work with personalized, hospitable service while benefiting from the capabilities of a full-service design firm. No request is too small or too large for us.

Masters of Design and Aesthetics: We excel in crafting visually stunning and strategic designs that strengthen your brand.

Multi-Disciplinary Expertise: Beyond technology, we bring our expertise in business, luxury, marketing, psychology, and design to craft a world-class website for your property.

“Exceptional creativity, exceptional results.”

In today's dynamic real estate market, trends shift with the wind and buyer preferences evolve rapidly while technology advances at a pace never seen before. This has introduced greater uncertainty to the sales potential of your development.

That’s why your online presence demands precision, persuasion and innovation. We design captivating digital experiences that deeply resonate with what motivates today’s discerning buyers. By strategically positioning your condos with personalized storytelling, compelling content and state-of-the-art features, our high-conversion website will instill greater confidence in buyers and grant you a higher degree of certainty.

Beyond the creation of an immersive digital experience, we offer innovative solutions to maximize your property’s potential and enable prospective buyers to envision their life at your development more vividly than any other property:

Long-form cinema quality video production showcasing your property’s lifestyle

Short-form “shareables,” or bite-sized videos designed to be easily shared on social media

Video of “Day in the Life,” leveraging our master story telling skills through captivating storylines with influencers to generate attention and amplify reach

360 virtual tour photography for completed properties, providing an immersive experience for potential buyers

High-end property brochure in both digital and printed formats

Themed move-in-ready furnished residences that lead to press coverage

Exclusive keys to the neighborhood that grant buyers special privileges and VIP status by partnering with local institutions

Art installations for both the amenity areas and individual residences by local artists

Historical timeline evolution that positions your property within its historical context through a journey through the neighborhood's past

Comprehensive design and luxury consultation, serving as quality assurance for your entire property. Our focus makes certain that every aspect, from look to feel and quality, meets the highest standard of design, aesthetics and attention to detail. Additionally, we collaborate with your team to propose and execute innovative enhancements, such as adaptive lighting that follows the sun's progression, music that dynamically adjusts its tempo throughout the day, and custom scents tailored to the seasons, significantly increasing your property’s appeal

Inquire for a complimentary consultation and discover how Nakada Design can engineer an innovative virtual sales gallery designed to convert buyers for your residential development.

Process

Immersion

Prior to embarking on any website design, it's crucial for us to gain a deep understanding of your real estate development. We will delve into every facet of your building, examining your strengths and your unique value proposition. Your brand identity is thoughtfully assessed to determine the most effective ways to communicate it. Only with these insights will we begin to craft initial design concepts.

Design Concept

Before we begin constructing your website, you'll have the opportunity to preview the design concept, ensuring we both share the same vision for the project.

Live Preview

Prior to presenting your website to the world, you will able to interact with a live version privately, including desktop, tablet and mobile versions. With care for ADA and data protection regulations, your adaptive site will be optimized for SEO, user navigability and lightening speed - every element working in concert to maximize conversion. It's cutting edge technology fused with timeless artistry.

FAQs

What makes you the best?
Our exceptional advantage lies in our rare holistic approach with expertise in several domains, a combination only paralleled by large multinational agencies. We fuse our deep knowledge in branding, business strategy, aesthetics, technology, design, and psychology to create a world-class website.
What is the psychology of online persuasion?
We mastered the science of persuasion to subtly guide your visitor towards action. Using principles of psychology, user experience design and conversion optimization, we influence customer behavior and create a highly effective website that leads to sales for your property.
What is your design philosophy?
We have a profound appreciation for beauty and good design. Your website is an artistic canvas, buts its purpose must be beyond visual allure. We harness our captivating design to create a digital storefront that attracts and converts visitors. Our designs are felt, and our results, measured.
Can you create copy?
Yes, we have extensive copywriting experience, and our content creation process is designed to further strengthen your website's effectiveness. It's intricately linked with SEO principles for enhanced visibility and crafted to optimize conversion rates. We can build upon your existing content framework or develop a new content strategy in line with your brand goals.
Can you create media?
Certainly, we can create professional photographs and videos for your property and social media feed in the precise style of your development.
Do you perform ongoing A/B testing to maximize results?
Yes, we consider this a fundamental practice for any website aiming for excellence. Nakada Design goes further by implementing A/B/C/D testing to explore multiple variations for the best outcomes. Additionally, we carefully monitor traffic and conversion metrics, enabling data-driven decisions to improve your sale efficacy.

What's included

Welcome
The following is a selection of features we provide to our clients with our high-end web design. Recognizing how each real estate project is unique, we perfectly tailor the experience to your specific needs and aspirations
Advanced Search & Availability
Seamless, real-time availability listing on your website, complete with advanced search filters for price, size, and features. Should a particular type of unit such as a studio apartment become unavailable, our system can redirect potential tenants to explore options in your other properties so no opportunity is missed
Intelligent SEO
Your site will integrate SEO best practices, employing strategies to increase your organic discoverability
Attention to Detail
We enhance your site with subtle interactions and animations designed to elevate the user experience. Our approach ensures these elements are tastefully integrated, avoiding the pitfalls of being overwhelming or distracting
High-impact Graphics
With our mastery in artistic design, your website will benefit from graphics that impart a memorable impression on your site visitors. These complementary images and icons will be implemented strategically to strengthen the appeal of your property. Should the need arise, we can also create advanced animated graphics, complex 3D art and dynamic interactive elements tailored to your site. All assets come standard with an unlimited commercial license
Content Strategy & Production
Harnessing our branding acumen, we shape a content strategy with a voice and tone aligned with your property’s identity. We create luxury lifestyle content, including a curated social media feed, email templates and our "Day in the Life" - showcasing how residents can luxuriously live and enjoy every moment within and around your building. These value-add keyword-optimized content will also include strategic placement of clear calls to actions (CTAs) while our luxury copywriting expertise will elevate your narrative. We are intentional about how we built your website, so your marketing team will be empowered with an intuitive CMS for effortless content uploads
The Psychology of Web Design
We mastered the science of online persuasion to influence user behavior and increase inquiry submissions for your property
Conversion Rate Optimization (CRO)
We perform a comprehensive customer analysis on your site. We employ A/B testing, conduct user behavior research and pinpoint friction points that may deter lead form submissions. Our aim is to lay a seamless path to generating leads for your property. We can also integrate advanced tracking and analytics tools into your website, such as advanced segmentation, session replay, move maps and funnel analysis. These features will further optimize your site, drive customer understanding and increase inquiry submissions
Complete Lead Capture System
Your website will integrate with your CRM platform so every lead can be nurtured through personalized follow-ups. We can also implement an AI-powered chat agent that’s connected to your single source of truth, enabling you to provide immediate assistance to potential buyers 24/7 to maximize lead capture
Day In the Life
We make it easy to imagine living at your condo. We capture the essence of living at your property through a visual journey that showcases the lifestyle you can offer. This may cover a resident’s day in the neighborhood to visit an art gallery, pastry shop, brunch spot, and the deli, before returning to relax at your building’s spa. With all attractions within a 10 minute stroll, our narrative not only paints a picture of daily life but also leverages the popular social media phenomenon of “Day in the Life” content, underscoring how they are not just purchasing a residence, but an exclusive lifestyle
Interactive Resident’s Map
Developers and buyers alike know it’s about location, location, location. We create an elegant map of your neighborhood and its top 10 attractions, restaurants, retail stores and art galleries. We also meticulously map jogging trails, cycling paths, and dog-friendly promenades, and draw custom illustrations in line with the look and feel of your property that highlight local landmarks and features. The result is a compelling case for why buyers should choose your development
Buyer Personas
Every buyer desires something different. We craft bespoke buyer guides complete with tailored maps for distinct buyer personas, each designed to highlight local attractions that resonate with the individual’s lifestyle. These include The Wellness Seeker, The Art Aficionado, The Gourmand, The Cultural Connoisseur, The Fitness Enthusiast, The Pet Lover, and The Athlete. These personas encapsulate a spectrum of passions, enhancing the allure of your condo by demonstrating how residents can seamlessly sustain and enrich their distinct lifestyles
Customizable Floor Plans
We make it easy for visitors to imagine your property as their new home. Our customizable floor plan lets buyers virtually stage their prospective home and virtualize their new life by effortlessly placing furniture and decor. By presenting a tailored blueprint that affirms their preferred living arrangement, we instill confidence and increase probability of purchase
Seamless Multilingual Experience
Given international buyers can account for a third of property sales in cities like New York, we ensure your property caters to a global audience. With a press of the language icon, the entire website transforms into the languages such as Japanese, Mandarin, Korean, Arabic, French, and Dutch. Going beyond mere translation, we consult with experts to adapt our content so your property resonates with the cultural preferences of each international audience to enhance appeal and drive sales
Community Portal
We design a high-end residential experience with an intuitive, elegant platform where residents can access a wealth of amenities: from requesting the concierge to submitting maintenance requests with ease. We also implement a community events calendar. The portal also enables residents to access their exclusive resident benefits. This holistic approach to resident engagement leads to increased retention
Daylight Simulator
We enable prospective residents to choose any moment of the day and observe how sunlight moves through their potential home. As a testament to Nakada Design's commitment to detail, even seasonal variations in the sun's trajectory are accounted for. Certainty is the bedrock of financial markets as well as home purchases. We foster buyer confidence by taking every step to remove uncertainty
Premium Support
A month after we launch your new site, we will return to analyze your site in detail and execute final improvements. We also undergo comprehensive continuous maintenance for your website with dedicated support for your team so your digital presence remains impeccable
The Architecture of Your Web Experience
An in-depth technical perspective into our website development plan: ANALYZE site performance, reviewing site traffic patterns, user engagement and conversion rates. AUDIT or create content plan for SEO, tone of voice and brand alignment. PERFORM a thorough competitor analysis and keyword research. DEVELOP a sitemap for ease of navigation. ENSURE SEO by optimizing page titles, meta descriptions, & images; using proper HTML tags like heading structure (H1, H2, H3); conducting keyword research for balance of search volume and competition; perfecting your Google Business Profile for improved local search visibility. COMPLETE design prototypes for client review. ESTABLISH adaptive design so the site excels across all possible devices (over 50% of traffic is mobile so if your site isn’t responsive, you’re losing customers). PREPARE a 301 redirect plan for all URL changes to maintain SEO value. DESIGN a 404 error page that's personalized to your brand. MAXIMIZE site speed by minimizing images, minifying code, pre-loading and leveraging caching while testing with Google PageSpeed Insights. IMPLEMENT SSL certification and other security measures. VERIFY compliance with legal requirements. TEST all functionalities and features on various devices and browsers. MONITOR site performance post-launch with key metrics such as bounce rate. LISTEN to your customers and employees to further refine your digital storefront. GROW your property’s reach with a content roadmap