Developing a structured approach to overcoming the challenge of limited market understanding due to the product's early development stage. This approach includes initial consultation, extensive market research, competitor filtering, research sheet creation, in-depth analysis, and final report delivery. The Challenge - When the research sheet was created for our client, there needed to be a greater understanding of the market because the product was in its early development stages. This made compiling a list of competitors and gaining detailed insights into their strategies and offerings particularly challenging.

We leveraged the abovementioned process, curated a list of 26 competitors in the domain, and extracted the market understanding on 35 data points, including Tech used, Content assets developed, funding acquired, pricing, market positioning, etc.

Our methodology has yielded substantial results, including funding acquisition and market-fit product development for the client. They were able to shape the beta development of their product using market research and leverage it to build a product-market fit offering. A Snapshot of the Analysis sheet created for the client: