The Brand Strategy in Three Steps Consulting Program

Jay Mandel

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About this service

Summary

Tired of being lost in the crowd? Our Brand Strategy in Three Steps consulting program, based on my bestselling book, helps you craft a powerful, authentic brand. Through workshops, analysis, and expert guidance, we'll develop a clear roadmap for building a brand that resonates and thrives.

Process

The Brand Strategy in Three Steps Consulting Program Process:
This program follows a structured approach based on the core framework of my book, Brand Strategy in Three Steps:
Phase 1: Discovery & Alignment (1-2 weeks)
Brand Identity Workshop: Interactive sessions to delve into your brand's essence – core values, mission, and personality.
Competitive Landscape Analysis (Optional): We analyze your competitor landscape to identify opportunities for differentiation.
Phase 2: Defining Your Purpose (1 week)
Developing Your Brand Purpose Statement: We work with you to define your brand's impact on your target audience.
Phase 3: Building Your Roadmap (1-2 weeks)
Brand Strategy Action Plan Creation: We co-create a detailed plan to implement your strategy across all channels.
Deliverable Development: We finalize core deliverables like your Brand Identity Report and Brand Strategy Action Plan. (Optional add-on deliverables are created in this phase as well)
Ongoing Support:
We offer ongoing support to ensure successful implementation, which may include additional consultations, resource materials, and check-ins to keep you on track.

FAQs

  • What are the benefits of this program?

    Develop a strong, authentic brand that resonates with your target audience. Craft a unique and differentiated positioning strategy to stand out from the competition. Gain a clear roadmap for implementing your brand strategy effectively. Benefit from the expertise and guidance of a certified brand strategist.

  • Is this program right for me?

    This program is ideal for businesses of all sizes, including startups, established companies, and marketing professionals looking to: Build a strong brand foundation. Refine their brand strategy. Reinvigorate their brand positioning. What does the program include? All programs include core deliverables like a Brand Identity Workshop Report, Brand Purpose Statement, and Brand Strategy Action Plan. Optional add-on deliverables include Competitive Landscape Analysis, Value Proposition Development, Messaging Framework Guidelines, and Implementation Support Materials.

  • How long does the program take?

    The program typically takes 4-6 weeks to complete, depending on the chosen package and the complexity of your brand strategy.

  • What happens after the program?

    We offer ongoing support to ensure successful implementation, which may include additional consultations and resources.

  • Can I see samples of your work?

    We'd be happy to share some client testimonials and case studies showcasing our successful brand strategy implementations.

  • What are the next steps?

    Contact us today for a free consultation to discuss your brand's unique needs and how our program can help you achieve your goals.

What's included

  • Brand Identity Workshop Report

    A comprehensive document summarizing the findings of the Brand Identity Workshop, including your core values, mission statement, and brand personality traits.

  • Brand Purpose Statement

    A clearly defined statement outlining your brand's purpose and its impact on your audience.

  • Brand Strategy Action Plan

    A detailed roadmap outlining the steps required to implement your brand strategy across all channels, including marketing materials, customer interactions, and employee communications.

  • Competitive Landscape Analysis Report

    An in-depth analysis of your competitor's strengths and weaknesses, along with insights on how to differentiate your brand within the market.

  • Value Proposition Development Document

    A clear and concise articulation of the unique value your brand offers to customers, making it easy to communicate your competitive advantage.

  • Messaging Framework Guidelines

    A comprehensive guide outlining your brand voice, key messaging points, and tone for consistent communication across all platforms.

  • Implementation Support Materials

    Additional resources, templates, and checklists to assist you in successfully implementing your brand strategy.

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Gmail

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