The Brand Strategy in Three Steps Consulting Program
Jay Mandel
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About this service
Summary
Tired of being lost in the crowd? Our Brand Strategy in Three Steps consulting program, based on my bestselling book, helps you craft a powerful, authentic brand. Through workshops, analysis, and expert guidance, we'll develop a clear roadmap for building a brand that resonates and thrives.
Process
The Brand Strategy in Three Steps Consulting Program Process:
This program follows a structured approach based on the core framework of my book, Brand Strategy in Three Steps:
Phase 1: Discovery & Alignment (1-2 weeks)
- Brand Identity Workshop: Interactive sessions to delve into your brand's essence – core values, mission, and personality.
- Competitive Landscape Analysis (Optional): We analyze your competitor landscape to identify opportunities for differentiation.
Phase 2: Defining Your Purpose (1 week)
- Developing Your Brand Purpose Statement: We work with you to define your brand's impact on your target audience.
Phase 3: Building Your Roadmap (1-2 weeks)
- Brand Strategy Action Plan Creation: We co-create a detailed plan to implement your strategy across all channels.
- Deliverable Development: We finalize core deliverables like your Brand Identity Report and Brand Strategy Action Plan. (Optional add-on deliverables are created in this phase as well)
Ongoing Support:
We offer ongoing support to ensure successful implementation, which may include additional consultations, resource materials, and check-ins to keep you on track.
FAQs
What are the benefits of this program?
Develop a strong, authentic brand that resonates with your target audience. Craft a unique and differentiated positioning strategy to stand out from the competition. Gain a clear roadmap for implementing your brand strategy effectively. Benefit from the expertise and guidance of a certified brand strategist.
Is this program right for me?
This program is ideal for businesses of all sizes, including startups, established companies, and marketing professionals looking to: Build a strong brand foundation. Refine their brand strategy. Reinvigorate their brand positioning. What does the program include? All programs include core deliverables like a Brand Identity Workshop Report, Brand Purpose Statement, and Brand Strategy Action Plan. Optional add-on deliverables include Competitive Landscape Analysis, Value Proposition Development, Messaging Framework Guidelines, and Implementation Support Materials.
How long does the program take?
The program typically takes 4-6 weeks to complete, depending on the chosen package and the complexity of your brand strategy.
What happens after the program?
We offer ongoing support to ensure successful implementation, which may include additional consultations and resources.
Can I see samples of your work?
We'd be happy to share some client testimonials and case studies showcasing our successful brand strategy implementations.
What are the next steps?
Contact us today for a free consultation to discuss your brand's unique needs and how our program can help you achieve your goals.
What's included
Brand Identity Workshop Report
A comprehensive document summarizing the findings of the Brand Identity Workshop, including your core values, mission statement, and brand personality traits.
Brand Purpose Statement
A clearly defined statement outlining your brand's purpose and its impact on your audience.
Brand Strategy Action Plan
A detailed roadmap outlining the steps required to implement your brand strategy across all channels, including marketing materials, customer interactions, and employee communications.
Competitive Landscape Analysis Report
An in-depth analysis of your competitor's strengths and weaknesses, along with insights on how to differentiate your brand within the market.
Value Proposition Development Document
A clear and concise articulation of the unique value your brand offers to customers, making it easy to communicate your competitive advantage.
Messaging Framework Guidelines
A comprehensive guide outlining your brand voice, key messaging points, and tone for consistent communication across all platforms.
Implementation Support Materials
Additional resources, templates, and checklists to assist you in successfully implementing your brand strategy.
Skills and tools
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