What's included

• Logo

  Depending on the market and the brand's short and long-term goals, varying requirements for adapting the logo to different formats and contexts will be established.

• Institutional and/or Commercial signature

  This can be a crucial part of the brand's voice. It sets the tone for how we communicate with our audience.

• Typography pairing

  Our brand requires support in writing, advertising, social media, among other areas. Both for technical and aesthetic reasons, this study and its applications are essential for a healthy and consistent growth.

• Brand Mood Board

  Based on the brand context, this may include examples of advertising, secondary colors, patterns, supplementary graphic elements, among others.

• Stationery

  Despite the trend towards reducing office materials, the truth is that supports such as letterhead, business cards, envelopes, among others, continue to be used in institutional settings. (up do 5 apllications)

• Canva Social Media Post Templates

  Today, brand presence on social media is mandatory; therefore, we must adapt our language to these platforms. Examples will be developed to serve as guidelines for the future.

• Brand Guidelines or Style Guide

  A small brand guide for correct usage to aid in its coherent growth.