Brand Identity Design

Balin. Directorcutz

Starting at

1,500

About this service

Summary

With over 20 years of experience as a Graphic Designer and Creative Director, my expertise spans across various fields, both Commercial and Institutional. Sports Goods, Retail, Pharmaceutical Industry, Economic Consulting, Hotels and Catering, Wines, Food, Renewable Energies, Marketing, are just a few examples. A Brand it's much more than a Logo!

Process

Briefing

To get to know each other better and share initial ideas about the project, I suggest a Google Meeting or something similar. From here, there will surely be more questions than answers, which will fuel a challenging process. It's likely that at this stage, I'll provide you with some work through small questionnaires or via brief chats that can occur on various platforms (e.g., WhatsApp).

Stage 1

At this stage, many designers choose to showcase manual sketches or others. It presents a very creative image but lacks functionality. My sketch usually already has the final look of the logo to bring it closer to its environment. It includes applications on images and colors.

Debriefing (if necessary)

In case we didn't hit the mark, we need to evaluate what went wrong:

What was the expected outcome?

Why did it happen?

What is the best next step to take?

Revisions

I hope to get it right the first time, but if not, this work includes 3 revisions to the brand.

Stage 2

The logo is approved. Alright let's go! We move on to the development of all supports. Delivery of all necessary files for the client's total autonomy.

What's included

Logo
Depending on the market and the brand's short and long-term goals, varying requirements for adapting the logo to different formats and contexts will be established.
Brand Mood Board
Based on the brand context, this may include examples of advertising, secondary colors, patterns, supplementary graphic elements, among others.
Canva Social Media Post Templates
Today, brand presence on social media is mandatory; therefore, we must adapt our language to these platforms. Examples will be developed to serve as guidelines for the future.

Example projects